MidemNet 2010: Shazam now selling 300,000 tracks a day
Mobile music discovery app Shazam is now generating 300,000 track purchases a day, according to CEO Andrew Fisher, talking at MidemNet 2010’s mobile apps and music panel session today.
He was responding to a question from the audience, asking him to divulge more figures on Shazam’s success beyond its headline figure of 50 million mobile users.
Fisher said that Shazam is driving 13% conversion rates from people tagging tracks using its apps. He also talked about the importance for the company of not focusing on a single smartphone platform – like iPhone – but of launching across all handsets.
Meanwhile, Fisher also sang the praises of augmented reality – as a mobile user, rather than hinting at AR features for Shazam.
For Music Ally’s full liveblog of the session, head to the Midem(Net) Blog.
January 24th, 2010 at 8:42 pm
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January 25th, 2010 at 6:10 am
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January 25th, 2010 at 10:18 am
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January 25th, 2010 at 4:07 pm
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January 25th, 2010 at 7:06 pm
The way I read Fisher’s comments (as reported here and elsewhere), the 13% conversion rate applies to the rate at which users click through to buy the songs, not the rate at which people end up purchasing tracks. Obviously not every click through leads to a purchase.
300,000 tracks a day would be 110 million tracks per year, or 7.3% of the 1.5 billion single track downloads purchased globally in 2009 (IFPI’s 2010 digital report). Seems like far too high a market share for Shazam.
January 29th, 2010 at 10:49 am
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February 1st, 2010 at 1:08 pm
[...] two million tracks a day. So where did that 300,000 claim come from? Ahem: CEO Andrew Fisher, talking on-stage as part of a panel session at [...]