MidemNet 2010: Tapulous to port Tap Tap Revenge to other platforms
TweetiPhone music games developer Tapulous is looking beyond iPhone for its hugely popular Tap Tap Revenge series, according to its VP of business development Tim O’Brien.
“To date we haven’t been motivated to move to another platform, but in 2010 we’re definitely looking to port,” he said, while appearing at the MidemNet Mobile Apps and Music panel session.
The Tap Tap Revenge games have now generated more than 25 million downloads on the App Store, and it was recently reported that Tapulous is making $1 million a month from them, through a mixture of game sales and in-app payments.
This, despite heavy piracy when Tap Tap Revenge 3 was first released as a paid game last year. O’Brien said that in its first two months on sale, the game was downloaded 2.5 million times, of which one million were illegal downloads.
However, the developer is able to target the pirates with advertising within the game, while some have ended up as paying customers, buying in-game tracks, said O’Brien.
Tapulous is currently working with Interscope Geffen A&M on a game called Riddim Ribbon featuring the Black Eyed Peas – Interscope’s Ted Mico was also on the panel – while working with other labels to include their tracks in Tap Tap Revenge 3’s in-game store.
O’Brien alluded to conversations with some labels who wanted to sell those tracks for a dollar a pop, and said he dissuaded them “at a time when there are apps that cost half a million dollars to make that are selling for 99 cents!”
For Music Ally’s full liveblog of the session, head to the Midem(Net) Blog.
Tags: iphone, MIDEM, midemnet, tap tap revenge, tapulous
