Apple cracking down on Amazon MP3 Daily Deal promotions
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Apple has laid down the law with labels considering promoting their albums through Amazon’s MP3 Daily Deal. Amazon apparently raised Apple’s ire when it asked labels for a one-day exclusive sales window on digital albums featured in its daily promotion.
“When that happened, iTunes said ‘Enough of that shit’,” one label exec tells Billboard. Another elaborates: “Amazon is fighting a guerrilla war against iTunes, and now iTunes is getting frustrated because they work hard to set up and promote a release weeks in advance of the street date, and then lo and behold, Amazon jumps in there with this deal of the day and scrapes off some of the cream.”
The article suggests some labels have already pulled planned Amazon promotions as a result of Apple’s demands.
March 3rd, 2010 at 7:50 pm
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March 4th, 2010 at 2:08 am
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March 4th, 2010 at 8:57 am
I’ve even got an email from one senior label exec detailing apple threatening to pull all of that labels artist promotion on Apple’s iTunes store if they do promo release deals with other digital retailers.
Now if that is not anti-competitive then I do not know what is. Personally, I think Apple should have charges brought against it for its morally reprehensible and anti-competitive behaviour!
Apple’s threatening tone to labels should be ignored and labels need to stand up to Apple/iTunes. Without your content, Apple iPod and iPhone sales will plummet. Use that as leverage or you will continue to have Apple acting like the school bully.
Jakomi
September 2nd, 2010 at 8:43 pm
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