Music Ally

Customers of Finnish ISP TeliaSonera will be able to get Spotify through their TVs this summer, as part of an exclusive  marketing deal signed between the two companies.

TeliaSonera will be Spotify’s exclusive retail and marketing partner in Finland for its Spotify Premium service, offering it to its customers on computers, mobile and TVs. The latter will be via Sonera’s new Sonera Home TV IPTV service, which launched today. Spotify will be part of it by summer, the company says.

“TeliaSonera is a key partner for Spotify in Scandinavia and together we’re helping increase the digital music market. Sonera’s strong market position will allow us to reach out to many more Finnish music fans than ever before,” says Spotify CEO Daniel Ek.

“We believe that right now new services that provide innovative features for TV and music will be one of the most in-demand additions,” adds Sonera’s VP of TV services Jussi Salminen.

Spotify has been clear in its view of TV as the third leg of its distribution strategy, alongside PC and mobile. The partnership comes hot on the heels of a BPI-commissioned study claiming that more ISPs should launch digital music services.

Tags: spotify

This entry was posted on Tuesday, March 9th, 2010 at 11:38 am and is filed under Digital Music News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.