Music Ally

What was that about only labels investing in music? Charlotte Church has turned to music investment fund Power Amp Music to raise £2 million to record and market her next album, due out in the Autumn.

Power Amp will take a 50% share of the gross revenue from Church’s recordings, publishing, merchandising and live performances for a ’set period’.

Church says the deal “provides me with a financial commitment equivalent to that of a major record company but with a much greater degree of control and ownership over my career”.

Her last album was released through Sony BMG, and although it went platinum, Church has spent the last couple of years focusing on a combination of TV work and motherhood rather than music.

Our first reaction to the news, though, is that £2 million seems like a lot of money – especially as one of the big points in yesterday’s IFPI report was that it takes a $1 million investment to break a big pop album in the US and UK. With that in mind, what’s Charlotte going to blow £2 million on around a single album?

Tags: charlotte church, power amp music

This entry was posted on Wednesday, March 10th, 2010 at 11:05 am and is filed under Digital Music News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.