Music Ally

For several years now a new wave of music fans have grown accustomed to remixing tracks. From the early days of companies like UK firm Umyx (now called Gomyx) which launched in 2004; through artists campaigns like Radiohead’s Reckoner stems remixing campaign; to the raft of iPhone apps offering remixable tracks, the idea of fans interacting with music is becoming increasingly mainstream. We asked Albin Serviant, CEO of French firm MXP4, for his view on how this trend is likely to evolve.

The following is taken from a recent issue of the Music Ally Report. For details on how to sign up for a free trial, click here

——————————————————————————————————————————————————————-

At the end of 2009, MXP4 interviewed up-and-coming artrockers Pony Pony Run Run as part of the lead up to their first MXP4 release. Their lead singer made an interesting point when talking about why the band has been engaging more and more with new technology and social media: “the CD is frozen”. (more…)

Today’s interview with Duncan Freeman, founder and president of US firm Bandmetrics, marks the final part in our five-article series exploring metrics for digital music. Focused on the long tail of the music industry, Bandmetrics is currently helping artists from unknowns through to Tiesto and Death Cab For Cutie using the web to assess the effectiveness of their marketing activities.

Already we have spoken to Eric Garland of Big Champagne; Alan Ault of WaveMetrix; Marie-Alicia Chang and Gregory Mead of MusicMetric; and Brad Little of Nielsen Buzzmetrics.

Duncan’s comments can be found in an extensive feature on many of the companies operating in the music metric space; to view the full article log inor sign up for a free trial of the Music Ally Report.

Read on for the Q&A with Bandmetrics, after the jump…

(more…)

This week we have been investigating how the internet can be used to measure the effectiveness of music marketing and provide insights into fan opinions. Today, in part four of a five part series (read parts 1, 2 and 3), we speak to Brad Little, leader of Nielsen BuzzMetrics EMEA. Founded in 1999, BuzzMetrics has been monitoring word-of-mouth on the internet since long before buzzwords like social networking and blogging were common parlance.

Brad’s comments can be found as part of a full feature in the latest Music Ally Report in which we interview numerous key players in the world of metrics.  To read the magazine, log inor sign up for a free trial.

And continue reading after the jump for our illuminating interview with Brad Little of Nielsen BuzzMetric.

(more…)

Just as the internet can be used for distributing and marketing music, it can also be used as a source of data to assess the effectiveness of your marketing activities. So far this week we have spoken to Eric Garland of Big Champagne and Alan Ault of WaveMetrix for their views on how metrics are shaping up for entertainment online.

Now, in the third of a five part series, we interview Marie-Alicia Chang and Gregory Mead, co-founders of UK startup MusicMetric, which aims to bring access to high-end internet metrics to music artists, labels and managers of all size.

Marie-Alicia and Gregory’s comments can be found as part of an extensive feature in the current Music Ally Report; to read the magazine, log inor sign up for a free trial. Continue reading after the jump for our illuminating interview with MusicMetric.

(more…)

Today we publish the second in our five part series on how internet intelligence can be used to create new metrics for measuring music. Yesterday we spoke to Eric Garland of BigChampagne; today we interview Alan Ault, managing director of WaveMetrix, which describes itself as “the global leader in buzz research”.

Alan’s comments can be found as part of an extensive feature analysing the market for music metrics, alongside observations from other leaders in the field including executives from MusicMetric and Nielsen BuzzMetrics. To read the feature, log in or sign up for a free trial of the Music Ally Report.

Continue reading after the jump for some enlightening example output from WaveMetrix research as well as Alan Ault’s  explanation of why listening to the public using internet data can point brands in the right direction even when the media are barking up the wrong tree.

(more…)

In the first of a five part series on how internet intelligence can be used to create new metrics for measuring music, we speak to Eric Garland, CEO of BigChampagne. Founded in 2000, BigChampagne started by monitoring filesharing activity but now works with record labels and movie studios measuring numerous types of entertainment usage.

Eric’s comments can be found as part of an extensive feature analysing the market for music metrics, alongside observations from other leaders in the field including executives from WaveMetrix and Nielsen BuzzMetrics. To read the feature, log in or sign up for a free trial of the Music Ally Report. And continue reading after the jump for Eric Garland’s fascinating insights into the world of digital music metrics.

(more…)

In the last of a five-part series on self-service ticketing we speak to Martin Fitzgerald, head of business development at See Tickets, one of the UK’s leading ticket agents.

Martin’s comments can be found within a feature in last week’s Music Ally PDF Report alongside insights from executives at companies including Eventbrite, Clubtickets and Brown Paper Tickets. If you’re not yet a Music Ally subscriber you can sign up for a two week trialin a matter of minutes to read the original article as well as stories dating back nearly ten years.

Meanwhile, for the Q&A with Martin Fitzgerald from See Tickets, continue reading after the jump…

(more…)

In the fourth of a five-part series on self-service ticketing we speak to Steve Butcher, CEO of Brown Paper Tickets, originally based in Seattle but recently launched in the UK. Brown Paper Tickets is claims to have the lowest service fees in the market and doesn’t charge extra to mail a physical ticket out to a customer in the UK.

Steve’s comments can be found within a feature in last week’s Music Ally PDF Report alongside insights from executives at companies including See Tickets, Clubtickets and EVentbrite. If you’re not yet a Music Ally subscriber you can sign up for a two week trialin a matter of minutes to read the original article as well as stories dating back nearly ten years.

Meanwhile, for the Q&A with  Steve Butcher, CEO of Brown Paper Tickets, continue reading after the jump…

(more…)

In the third of a five-part series on self-service ticketing we speak to Julia and Kevin Hartz, co-founders of online ticket site Eventbrite which is opening up ticketing to all sorts of small event producers.

Julia and Kevin’s comments can also be found within a feature in last week’s Music Ally PDF Report alongside insights from executives at companies including See Tickets and Clubtickets. If you’re not yet a Music Ally subscriber you can sign up for a two week trial in a matter of minutes to read the original article as well as stories dating back nearly ten years.

Meanwhile, for the Q&A with  Julia and Kevin Hartz, co-founders of Eventbrite, keep reading after the jump…

(more…)

In the second part of a five-part series on self-service ticketing we speak to Steve Machin, whose extensive experience at companies from Ticketmaster to Tixdaq to Live Nation’s Ultrastar makes him a leading expert in the world of entertainment ticketing.

Steve’s comments can also be found within a feature in last week’s Music Ally PDF Report alongside insights from executives at companies including See Tickets, Clubtickets and Eventbrite. If you’re not yet a Music Ally subscriber you can sign up for a two week trial in a matter of minutes to read the original article as well as stories dating back nearly ten years.

Meanwhile, for the Q&A with Steve Machin, CEO of Stormcrowd, continue reading after the jump.

(more…)