Top 20 digital music promotions from Oct 2008 – AC/DC, Britney Spears, Snow Patrol and more…
Thursday, November 6th, 2008
One of the things we’re tracking at Music Ally is how artists and labels are using mobile and online to promote music. And since we’re tracking it on an ongoing basis, we thought it was worth rounding up some of the notable campaigns for last month.
Not all are straight digital marketing campaigns – some are more distribution deals – but we think they give a snapshot of what companies are up to. See what you think.
1. AC/DC Excel video (above). Sony BMG turned the new video from the Aussie rockers into an ASCII-art video, embedded into an Excel spreadsheet. The idea: fans would be able to email it round workplaces without fear of getting carpeted by bosses. Watch It
