Music Ally

TechCrunch has a report – based on the obligatory unnamed “source at Google” – claiming that YouTube is doing more than 1.2 billion video streams every day. That’s way more than most current analyst estimates, although Google doesn’t publicly reveal such data.

“That pretty much means everyone on the internet, on average, is watching one YouTube video per day” says the tech blog. Based on estimates that YouTube has around 40% of the market for online video views, that would equate to around 80 billion total video streams on the internet every month. It ties in with a separate prediction from Cisco that by 2013, video will account for 90% of consumer internet traffic.

Anyway, 1.2 billion streams is pretty impressive for YouTube – that sound you can hear is furiously-scribbling pencils in PRS for Music’s accounts department…

It’s interesting to see the contrast between different major label approaches to the Web 2.0 Zeitgeist (we use that phrase with tongue firmly in cheek 2.0).

EMI has hired ex Second Lifer Cory Ondrejka and is building out a startup-style web team, but Warner Music Group has chosen to partner with tech giant Cisco instead.

“We are not a technology company,” said VP of digital strategy and business development Michael Nash at a Billboard conference yesterday – hence partnering rather than getting webby in-house. WMG is using Cisco’s Eos platform to launch artist-focused websites.

For his part, Cisco’s Daniel Scheinman said labels are shifting with the times – they “are in 2012, not 1998″.