EMI launches experimental D2C EMI.com website
Wednesday, December 17th, 2008
It’s been an open secret for weeks, but EMI Music has now officially announced the launch of its new EMI.com website, which will act as a D2C portal to experiment with new digital technologies and discovery mechanisms.
Complete with a ‘beta’ tag slapped on the logo, the site offers news, streaming music, videos, playlisting features, charts and the ability for fans to create their own profiles. Click on our screenshots to see them bigger.
“EMI.com is designed to be a learning lab,” says Alex Haar, VP of digital special projects at the label.
