Music Ally

In the first of a five part series on how internet intelligence can be used to create new metrics for measuring music, we speak to Eric Garland, CEO of BigChampagne. Founded in 2000, BigChampagne started by monitoring filesharing activity but now works with record labels and movie studios measuring numerous types of entertainment usage.

Eric’s comments can be found as part of an extensive feature analysing the market for music metrics, alongside observations from other leaders in the field including executives from WaveMetrix and Nielsen BuzzMetrics. To read the feature, log in or sign up for a free trial of the Music Ally Report. And continue reading after the jump for Eric Garland’s fascinating insights into the world of digital music metrics.

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A new filesharing study claims to refute the “Long Tail” theory made famous by Chris Anderson, arguing that (at least in the p2p world) downloading patterns strongly resemble those in the world of mainstream hits. (more…)