Michael Jackson ‘This Is It’ movie trailer hits the web… plus fan mosaic
Monday, September 14th, 2009
With the refund policy for Michael Jackson’s This Is It concerts well underway, we haven’t heard yet just how many fans chose to get commemorative tickets instead of their money back. Even so, AEG Live has other irons in the fire when it comes to recouping its investment in the late singer.
It’s just released the trailer for the official Michael Jackson’s This Is It movie, which can be watched online at the official site. Based on more than 100 hours of backstage footage from his rehearsals for the planned run of gigs at London’s O2, it’s getting a cinematic release next month, plus a DVD version.
There’s also a dash of Web 2.0 marketing around it via a ‘fan mosaic’, with fans being invited to upload their photos for inclusion in the promotional artwork for the release. Thankfully, this is one element of the post-death promotional push that’s not being charged for.

Bluetooth headsets are quite boring, eh? If only someone could design one based on, ooh, Michael Jackson’s ‘Thriller’… Oh, they have!
Fans who registered to buy Michael Jackson tickets have received a follow-up email inviting them to vote for their ideal setlist at his 50 O2 gigs by
It’s all gone a bit Pete Tong between promoter AEG Live and secondary ticketing site Viagogo. The latter had some kind of official relationship with AEG for the 50 Michael Jackson gigs at The O2 – it was linked to by the official MichaelJacksonLive website, and around 10% of the seats for each night were set aside to be sold as “official premium” tickets.