The Music Ally Weblog

Posts Tagged ‘Mobile Content’

Jamba to spend $100m on advertising this year

Thursday, July 31st, 2008

Crazy Frog lives, and he’s got an even more bulging wallet than before! That’s the message coming from mobile content retailer Jamba, which has an advertising warchest of $100 million set aside for this year. The company’s focus continues to be skewed towards ringtones, contrary to doomy predictions of their decline. (more…)

American Idol shatters text messaging records

Tuesday, May 27th, 2008

TV reality show American Idol was a key factor in many Americans starting to text message, back in the day. It’s gone from strength to strength in terms of SMS since then, with operator AT&T saying that the latest series generated 78 million text messages. Meanwhile, this series saw more tie-ins with related mobile content too.