24% of Pandora users come from mobile
Friday, November 20th, 2009
Interactive radio service Pandora has revealed as part of an article in GigaOm that snowballing mobile uptake has driven the brand’s impressive growth of late. Pandora has been installed on 13 million smartphones to date including iPhone, Blackberry, Palm and Android. 9 million of those users didn’t previously have computer-based Pandora accounts, meaning that 24% of Pandora’s users came from mobile. A quarter of the music played on Pandora goes to mobile and 25% of the purchases via iTunes or Amazon happen through mobile.
The ongoing saga over whether Palm’s Pre smartphone can or can’t synchronise with iTunes has another chapter, with Palm having restored the feature in the new release of its webOS smartphone software. Apple has blocked the feature twice now in iTunes updates, with Palm finding a workaround each time. We sense if neither side gives up, this could be heading to the courts.