YouTube now monetising 1bn+ videos a week through ads
Monday, January 25th, 2010
There might be discussion around the viability of YouTube’s ad-supported business model in the music industry, but the company’s director of video partnerships Patrick Walker tried to dispel them in yesterday’s closing session at MidemNet, where he shared the stage with Spotify’s Daniel Ek.
“Now we’re monetising over a billion videos per week,” said Walker, who also claimed that 75 of the world’s top 100 advertisers ran campaigns on YouTube last year, and that the site signed 500 new partners during 2009.
Walker also said that YouTube is generating CPMs of between £15 and £30 in the UK for pre-roll ads on the site.
