Music Ally

One of the things we’re tracking at Music Ally is how artists and labels are using mobile and online to promote music. And since we’re tracking it on an ongoing basis, we thought it was worth rounding up some of the notable campaigns for last month.

Not all are straight digital marketing campaigns – some are more distribution deals – but we think they give a snapshot of what companies are up to. See what you think.

1. AC/DC Excel video (above). Sony BMG turned the new video from the Aussie rockers into an ASCII-art video, embedded into an Excel spreadsheet. The idea: fans would be able to email it round workplaces without fear of getting carpeted by bosses. Watch It

(more…)

Sony BMG has launched a branded iPhone application for `Funhouse’, the new album from Pink. It went live on Apple’s App Store at the end of last week.

The app has 30-second previews of songs from the album, as well as photos, news and a discography. This being an iPhone app, there are also direct links to buy Pink’s back catalogue from the iTunes Store.

It’s called P!nk’s Funhouse (we think that’s deliberate, not iTunes going off on one censorship-wise), and is free to download. Could this be the start of a trend? There’s proven demand for free iPhone apps, although they have to offer something more than pure marketing, of course.