Music Ally

For several years now a new wave of music fans have grown accustomed to remixing tracks. From the early days of companies like UK firm Umyx (now called Gomyx) which launched in 2004; through artists campaigns like Radiohead’s Reckoner stems remixing campaign; to the raft of iPhone apps offering remixable tracks, the idea of fans interacting with music is becoming increasingly mainstream. We asked Albin Serviant, CEO of French firm MXP4, for his view on how this trend is likely to evolve.

The following is taken from a recent issue of the Music Ally Report. For details on how to sign up for a free trial, click here

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At the end of 2009, MXP4 interviewed up-and-coming artrockers Pony Pony Run Run as part of the lead up to their first MXP4 release. Their lead singer made an interesting point when talking about why the band has been engaging more and more with new technology and social media: “the CD is frozen”. (more…)

16.40: I’m sat here in the Koko venue in Camden for Nokia’s Remix event. Suitably uplifting dubby-trance music is playing, the bar is a hubbub of journalists drinking as much free champers as possible before having to sit down, and there are lots of Nokia people looking slightly nervous. Possibly because they’re getting the bar bill.

Yes, it’s Nokia Remix, the event at which Nokia will (hopefully) announce the final details of its Comes With Music rollout in the UK, although strong rumours suggest they’ll also show off their new ‘Tube’ phone for the first time too. It’s all due to kick off at 5pm, and assuming my HSDPA dongle doesn’t catch on fire, I’ll be liveblogging it.

Stay tuned. Oh, and this post will be updated in chronological order, so you’ll need to click the link underneath and keep refreshing to get updates. Assuming that’s what you’re doing, of course.

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