Spotify offering cheap Premium subs with Swiftcover
Wednesday, October 21st, 2009
I’ve just received an email from Spotify offering me the chance to sign up for a Premium subscription for £8.99 a month, rather than the usual £9.99.
The email says it’s “thanks to our good friends over at Swiftcover” – the car insurance firm – so it must be a form of sponsorship deal. Which is interesting.
Finding people to subsidise the cost of a premium subscription could drive signups, although cutting a quid off is somewhat less drastic than getting operators like 3 UK to bundle the price into a monthly mobile tariff so it feels free.
