Case Study - Training: Universal Music
Music Ally prepared and ran inhouse staff training on digital marketing for Universal Music Group both in the UK and overseas during 2008 / 2009.
The training sessions were run at Universals offices and covered areas including mobile and social media marketing. Following the first round of training we were commissioned to provide another round of more advanced courses with a wider reach.
Since then Music Ally has been hired by AIM to run training sessions for London based music companies; and more recently by EMI on a global basis.
“Music Ally’s digital expertise combined with their lively and engaging approach to workshop delivery has made them the ideal agency for our digital Training needs. They have been flexible and responsive, and are happy to work with internally generated ideas and case studies as well as providing external expert input”
Mairin Gannon, Head of Learning and Development, Universal Music International