February 17th, 2012 by Darren Hemmings
I was booking some Facebook adverts earlier today for one of my clients. Targeting the gay audience the artist in question has, I started adding in the keywords we planned to use. As anyone who uses Facebook’s...
February 10th, 2012 by Darren Hemmings
Whilst mulling the latest Spotify story, this time of Paul McCartney’s streaming services takedown, I got to thinking about just how great a role direct-to-fan (D2F) services could play in broadening...
January 26th, 2012 by Darren Hemmings
Yesterday John Batelle posted a new article that didn’t so much have me nodding in agreement as leaping up and yelling “Yes! That! Exactly that!!”.
January 18th, 2012 by Darren Hemmings
Music discovery online has always been something of a sticking point for me. Despite innumerable services launching over the years, I’ve always been of the view that nothing came close to the good...
January 9th, 2012 by Darren Hemmings
Engagement. Conversions. Metrics. All rather overused terms of late in the world of music marketing. I can’t talk – I’ve been as guilty as anyone of rolling them out alongside clangers...
January 2nd, 2012 by Darren Hemmings
Today the BPI published their 2011 sales report. You can read the summary here, but some key headlines were as follows: CD sales: 86.2m Digital Album Sales: 28.6m Digital Single Sales: 175.1m Vinyl Sales:...
December 16th, 2011 by Darren Hemmings
Like a few people in digital marketing circles, I found myself reading the Spotify/Facebook integration announcements (and F8 in general) and asking myself one question: “Where are Last FM?”....
December 8th, 2011 by Darren Hemmings
David Emery – Head of Digital Marketing for Beggars Group – is a person whose opinions I respect enormously. The irony of this is that often our opinions differ quite a bit, but any discussion...
December 7th, 2011 by Darren Hemmings
Former [PIAS] Head of Digital Marketing Darren Hemmings has been busy of late. Having founded new strategic digital marketing agency Motive Unknown he is also working with Infectious Music and clothing...
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