Music Ally is pleased to announce the return of its popular courses
“Digital In Practice: Advanced” and “Digital In Practice: Connections”.
These two different but complementary 5 module courses can be taken together as a set, or individually. Our Digital in Practice training programme provides you with the spectrum of digital knowledge needed to tackle the fast-evolving new music business.
“Easily the best course on offer for digital music marketing… Great value for money”
“At Spotify we really need to be on top of digital, and Music Ally’s Digital in Practice course really helps to give you a thorough grounding in this.”
“This training with Music Ally opened my eyes on a range of possibilities for digital marketing that I didn’t even know existed. “
“Digital In Practice: Advanced”
Focusing on the next stages of the music industry’s digital development, in this course we explore future media and entertainment trends, dive into video beyond YouTube, uncover how to drive results within streaming services, walk through the most advanced advertising techniques for social media and Google, and look behind the curtain of the best and most interesting of recent campaigns. From retargeting and mobile advertising through virtual reality and blockchain technology, we’ll keep you on top of the latest industry trends and tools to make campaigns that stand out from the crowd.
Module 1: Future Trends
Module 2: Video Beyond YouTube
Module 3: Advanced Advertising
Module 4: Streaming Marketing
Module 5: Campaign Surgery
“Digital in Practice: Connections”
This course focuses on the best ways to connect with fans across the most popular social media, messaging apps and digital platforms. Full of insights and best practice tips, this will give you the understanding and confidence to plan and implement your campaigns more effectively. From interpreting data through to content posting strategies, this course gives you the most up-to-date and cutting edge knowledge available.
Module 1: Facebook, Twitter, Instagram
Module 2: YouTube
Module 3: Messaging Apps
Module 4: Data and Insights
Module 5: Direct to Consumer
- Each module is 1.5 hours long (including 15 mins of Q&A) and takes place at 3pm UK time on the following dates (Connections/Advanced)
Connections: (all Tuesdays) 26th Sept, 3rd Oct, 10th Oct, 17th Oct, 24th Oct
Advanced: (all Tuesdays) 31st Oct, 7th Nov, 14th Nov, 21st Nov, 28th Nov
- If you cannot make a module live, no problem at all… you will be provided with a recording of the session
- LIVE interactive presentation by our lead trainer, and questions can also be submitted to be answered at the end of the session
Please contact firstname.lastname@example.org for pricing, more info and to book your place. Group discounts are also available. We look forward to hearing from you!
Music Ally is a UK Learning Provider. UKPRN (UK Provider Reference Number): 10029483