Music Ally http://musically.com Music industry consultancy covering digital music marketing and strategy Thu, 11 Feb 2016 12:00:03 +0000 en-GB hourly 1 http://wordpress.org/?v=4.3.3 Vevo: ‘People have undervalued just how important the TV is’ http://musically.com/2016/02/11/vevo-people-undervalued-tv/ http://musically.com/2016/02/11/vevo-people-undervalued-tv/#comments Thu, 11 Feb 2016 12:00:03 +0000 http://musically.com/?p=59563 Vevo“TV now reminds me a little bit of mobile in 2006 to 2007. There’d been at least six to eight years of people talking about building mobile services and apps on platforms like Symbian, but it didn’t really work.”

Mark Hall is part of music-video service Vevo’s product team, having joined the company in December 2015 when it acquired Showyou, the video-streaming startup that he’d founded. He’s been thinking about connected TVs for longer than most.

“I feel that with connected TV, we’re just getting to the point where the combination of Amazon’s Fire TV, Apple TV and other devices, powered up with the right kind of chips, enough memory and ease of connecting to the internet, are finally giving us the potential to make really great apps,” he continues.

“It’s like the introduction of the smartphone, these ‘smart consoles’, if you can call them that. We’ve gone from underpowered devices that were very clunky, to devices that are more powerful and easy to author for.”

Vevo – now up to 16bn monthly views across its network – may have started out as a website with mobile apps, but televisions have been on its radar for some time.

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Twitter adds algorithmic timeline features – but loses users http://musically.com/2016/02/11/twitter-adds-algorithmic-timeline-features-but-loses-users/ http://musically.com/2016/02/11/twitter-adds-algorithmic-timeline-features-but-loses-users/#comments Thu, 11 Feb 2016 06:43:39 +0000 http://musically.com/?p=59562 twitterYesterday was a big day for Twitter: the social network introduced its long-rumoured algorithmic timeline features, before announcing its latest quarterly financial results.

While the former has conjured up the prospect of pitchfork-wielding users storming the company’s HQ in protest (or, alternatively, just moaning about it endlessly on Twitter), it’s the financials that are more worrying for Twitter’s long-term prospects.

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Sandbox 150 – Get Real: Music braces itself for the next VR surge http://musically.com/2016/02/10/sandbox-150-get-real-music-braces-itself-for-the-next-vr-surge/ http://musically.com/2016/02/10/sandbox-150-get-real-music-braces-itself-for-the-next-vr-surge/#comments Wed, 10 Feb 2016 15:43:53 +0000 http://musically.com/?p=59559 Screen Shot 2016-02-10 at 15.17.32Lead: Facebook and Google are both well along the road and Apple is finally joining the race. With the three biggest names in digital backing virtual reality, we can now officially call it A Thing. Some in music marketing had their Damascene moment years ago while some are only just now feeling the electric crackle of potential – but […]

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SoundCloud: 2014 losses highlight capital challenges in 2016 http://musically.com/2016/02/10/soundcloud-2014-losses-highlight-capital-challenges-in-2016/ http://musically.com/2016/02/10/soundcloud-2014-losses-highlight-capital-challenges-in-2016/#comments Wed, 10 Feb 2016 06:39:13 +0000 http://musically.com/?p=59557 soundcloudWe reported yesterday on SoundCloud’s newly-published financial results for 2014.

The streaming service’s revenues rose 54% to €17.4m that year, but its administrative expenses grew faster by 68% to €47.7m, fuelling a net loss for the year of €39.1m.

The financials also revealed that despite raising $77m of funding in 2015 and securing a credit line of €32m in early 2016, SoundCloud needs further investment in the next 12 months to offset “material uncertainties facing the business.”

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SoundCloud financial results show €39.1m loss in 2014 http://musically.com/2016/02/09/soundcloud-financial-results-2014/ http://musically.com/2016/02/09/soundcloud-financial-results-2014/#comments Tue, 09 Feb 2016 13:02:37 +0000 http://musically.com/?p=59313 soundcloudSoundCloud’s revenues rose 54% to €17.4m in 2014, but its losses increased to €39.1m that year, according to the company’s annual financial results. Filed with Companies House in the UK, they reveal that the company was further away from profitability in 2014, a year in which it raised $60m of Series D financing. “Our overhead […]

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Spotify takes Dutch courage from Netherlands music growth http://musically.com/2016/02/09/spotify-takes-dutch-courage-from-netherlands-music-growth/ http://musically.com/2016/02/09/spotify-takes-dutch-courage-from-netherlands-music-growth/#comments Tue, 09 Feb 2016 06:57:16 +0000 http://musically.com/?p=59549 amsterdamRecorded-music spending grew by 11% in the Netherlands in 2015, while live spending rose by 14% – and Spotify says its growth in the country has played an important role.

The streaming service’s director of economics Will Page hailed the return to growth in consumer spending on recorded-music after 11 straight years of decline as “truly remarkable”, in his keynote speech at the FastForward conference in Amsterdam.

“Back in 2003, Dutch consumers spent €400m on recorded music, and they spent somewhere just under €300m on gigs. In the time that’s passed, that recorded spend has slumped to new lows, going down to about €200m and falling further still,” said Page.

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Motive Unknown on how artists can take control of remarketing http://musically.com/2016/02/08/motive-unknown-on-how-artists-can-take-control-of-remarketing/ http://musically.com/2016/02/08/motive-unknown-on-how-artists-can-take-control-of-remarketing/#comments Mon, 08 Feb 2016 11:26:06 +0000 http://musically.com/?p=59548 amsterdamLabels and managers can use their marketing budgets for artists more efficiently by booking digital ads in-house, and making smart use of remarketing techniques.

That’s according to Darren Hemmings of digital marketing agency Motive Unknown. Hemmings was speaking at the FastForward conference in Amsterdam about how his company works for artists.

“Really this is about how advertising has changed. In the very old model, you’d have an an advertising person decide a budget, and they’d get an ad agency in who would take a commission on what you were doing: usually anywhere between 10% and 20%,” he said.

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Believe Digital: Spotify playlists can’t break an artist alone http://musically.com/2016/02/08/believe-digital-spotify-playlists-cant-break-an-artist-alone/ http://musically.com/2016/02/08/believe-digital-spotify-playlists-cant-break-an-artist-alone/#comments Mon, 08 Feb 2016 11:20:33 +0000 http://musically.com/?p=59545 amsterdamGetting an artist featured on prominent Spotify playlists is not a recipe for streaming success on its own, according to James Farrelly, head of trade marketing for the UK and Ireland at music distributor Believe Digital.

“Labels are expecting placement in a New Music Friday playlist, whether that’s on Spotify or Deezer or Apple Music, to be the answer to everything,” said Farrelly, in a speech at the FastForward conference in Amsterdam.

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Sammy Andrews: ‘The future of our industry is our artists’ http://musically.com/2016/02/05/sammy-andrews-the-future-of-our-industry-is-our-artists/ http://musically.com/2016/02/05/sammy-andrews-the-future-of-our-industry-is-our-artists/#comments Fri, 05 Feb 2016 15:49:45 +0000 http://musically.com/?p=59541 sammy-andrewsFormer Cooking Vinyl digital marketer Sammy Andrews has become a familiar face at music-industry conferences over the past year.
Her keynote speech at this week's FastForward conference in Amsterdam wrapped up several of the strands she's talked about before – access to data, the crossover between streaming and ticketing, virtual reality and more – in a call for more "convergence".

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Digital music marketing case studies – best of 2015 http://musically.com/2016/02/05/digital-music-marketing-case-studies-music-allys-pick-of-2015/ http://musically.com/2016/02/05/digital-music-marketing-case-studies-music-allys-pick-of-2015/#comments Fri, 05 Feb 2016 11:50:06 +0000 http://musically.com/?p=59524 sandbox-2015Labels, managers and artists spent 2015 experimenting with all kinds of digital music marketing campaigns, using social networks, their own sites and other tools to reach fans.
At the end of the year, Music Ally published a report rounding up some of the best campaigns. We've now given each one its own space on our website, indexed below.

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Avicii :: digital marketing case study http://musically.com/2016/02/05/avicii-digital-marketing-case-study/ http://musically.com/2016/02/05/avicii-digital-marketing-case-study/#comments Fri, 05 Feb 2016 11:48:23 +0000 http://musically.com/?p=59440 sandbox-2015A captivating, simple and engaging way of making the most of Instagram as well as taking advantage of free features on the platform. The story fits the demographics perfectly and it was genuinely creative – and all for little financial outlay.

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Bob Dylan :: digital marketing case study http://musically.com/2016/02/05/bob-dylan-digital-marketing-case-study/ http://musically.com/2016/02/05/bob-dylan-digital-marketing-case-study/#comments Fri, 05 Feb 2016 11:47:30 +0000 http://musically.com/?p=59439 sandbox-2015The Cutting Edge gives a unique insight into Bob Dylan’s creative process when recording Bringing It All Back Home...

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Bring Me the Horizon :: digital marketing case study http://musically.com/2016/02/05/bring-me-the-horizon-digital-marketing-case-study/ http://musically.com/2016/02/05/bring-me-the-horizon-digital-marketing-case-study/#comments Fri, 05 Feb 2016 11:46:28 +0000 http://musically.com/?p=59438 sandbox-2015We wanted to create a unique Spotify activation in order to build awareness for the release of That’s The Spirit by Bring Me The Horizon.

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Tove Lo :: digital marketing case study http://musically.com/2016/02/05/tove-lo-digital-marketing-case-study/ http://musically.com/2016/02/05/tove-lo-digital-marketing-case-study/#comments Fri, 05 Feb 2016 11:45:25 +0000 http://musically.com/?p=59437 sandbox-2015The song Timebomb by the artist Tove Lo is about trying new things, meeting new people and that sometimes the best moments are those that pass with no strings attached.

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James Morrison :: digital marketing case study http://musically.com/2016/02/05/james-morrison-digital-marketing-case-study/ http://musically.com/2016/02/05/james-morrison-digital-marketing-case-study/#comments Fri, 05 Feb 2016 11:44:23 +0000 http://musically.com/?p=59436 sandbox-2015The release of James Morrison’s latest album Higher Than Here presented various challenges. Firstly, it had been four years since James’ last album and the market and ways to connect with fans had changed dramatically. Secondly, his online channels had been untouched within that time, we had to start from scratch in terms of engaging his hard-core & latent fanbase.

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