marketing

Read More

Instagram stories now have 400m users… and licensed music to soundtrack them

Instagram has announced its latest milestone tonight: more than 400 million people are using its ‘stories’ feature every day to share photos and video clips on an ephemeral basis. There’s also a new feature for those...
Read More

Instagram publishes Creator Handbook for video tips

Hot on the heels of launching its longform-video section IGTV, Instagram has published a ‘Creator Handbook’ to provide tips and recommendations for anyone creating video for the platform. “Think of this guide as...
Read More

Dance star Marshmello doubles down on gaming with new show

For a man with a bucket on his head, dance star Marshmello isn’t half bad at playing games. As we reported earlier this month, he won a pro-amateur Fortnite tournament at the E3 show, after teaming up with online-video...
Read More

Fanbytes on Snapchat marketing: ‘A new form of TV for younger people’

It may face tough competition from Instagram, but Snapchat remains a vibrant platform for social expression, while the app that kickstarted the ‘stories’ phenomenon continues to be a development ground for new video formats. No...
Read More

SoundCloud takes ‘First on SoundCloud’ to UK and Germany

SoundCloud launched a campaign called ‘First on SoundCloud’ in the US earlier this year, as a way to highlight some of the music and artists that appeared first on its platform, rather than elsewhere. Now the initiative...
Read More

About that Beyoncé/Jay-Z Tidal “exclusive”…

When is a streaming exclusive not an exclusive? That’s the existential question now underpinning the release of Everything In Love, the new album from Beyoncé and Jay-Z. Like 2016’s Lemonade by Beyoncé, it launched...
Read More

Marketers “losing” audiences on Facebook and Google after GDPR

If you are in Europe, by now, you’ll have had to wade through a billion (approx.) emails about what GDPR means for you. Or else you’ll have been the person sending out emails on behalf of your company about what GDPR...
Read More

Deezer launches Football Fever playlist takeover for World Cup

Football’s World Cup kicks off later this week, with 32 countries hoping for glory (or, in England’s case, hoping at least for something better than abject embarrassment and penalties ineptitude). Deezer is on the...
Read More

The Glitch Mob turn album into a VR show with TheWaveVR

Musical VR startup TheWaveVR has revealed its latest partnership with an artist: electronica group The Glitch Mob. It’s turning their album ‘See Without Eyes’ into… well, something you see with your eyes. “A...
Read More

Deutsche Grammophon and Google to digitise archive tracks

Happy 120th birthday, classical-music label Deutsche Grammophon. The celebrations will include an interesting partnership with Google Arts & Culture to digitise a stash of rediscovered and previously-unreleased tracks from...
Read More

Apple Music quietly launches ‘pre-adds’ for albums

If you browse the Apple Music app this morning, you’ll notice it has quietly added a pre-save mechanic for upcoming albums. Except they are not called pre-saves; they’re termed “pre-adds”. You do, however, have to...
Read More

Def Leppard’s long tail gets flicked on interactive concert map

Having been digital holdouts for years, Def Leppard have taken to online with gusto in recent months. It’s the live arena where their next digital dalliance is happening, in part to promote the anniversary tour around 1987’s...