marketing

Spotify and Deezer have announced their latest artist-focused partnerships. For Spotify, that’s an initiative called ‘Louder Together’ which is an extension of its Spotify Singles program. The new thing isn’t just...

US band OK Go’s latest brand partnership is with Google, and it has an educational focus. The pair have launched something called the OK Go Sandbox, which they describe as “a collection of materials created for and...

When it comes to experimenting with virtual-reality technology, Sony Music has one advantage over other labels: its relationship with Sony’s consumer-electronics division, with its PlayStation VR headset. We’ve seen...

Linkfire has become a popular tool for music marketers using ‘smart links’ to direct fans to artists’ music on digital services, while getting analytics back from those clicks. Now the company has announced a deeper...

YouTube has been one of the main engines behind the global success of K-Pop band BTS in the last year. Now they’re getting their own series on its YouTube Red subscription service. The eight-episode series is called...

We’ve been here before with the issue of ‘playola’ – the notion that artists can pay to have their tracks added to popular playlists on Spotify run by curators *outside* the company. Back in 2015 this was being...

Apple unveiled its new analytics dashboard in January, with Apple Music for Artists available being tested by ‘a few thousand’ artists at that time. Now it’s opening up to wider numbers of musicians, although still...

Six months on from its public-beta launch in the US, Spotify's Ad Studio is expanding to the UK and Canada. The self-serve advertising platform lowers the minimum price of an audio-ad campaign on Spotify, opening it up to...

As the founder of Playlists.net and subsequently a playlists/streaming-focused executive at Warner Music, Kieron Donoghue knows a thing or two about the streaming ecosystem. Now running indie label Humble Angel Records,...

The question of what appears in Google search results when people look for their favourite music artists has sparked controversy in the past: rightsholders regularly attacked Google for returning links to illegal downloads. They’ll...

“You'd be surprised by who's willing to support your music." 

These were the words of my singer songwriter friend E.W. Harris back in 2010 (insert a thick US Southern drawl for a more accurate quote). He had just...

German hip-hop group Die Fantastischen Vier is the latest example of an artist exploring the potential of augmented reality (AR) technology. The band have launched a free iPhone app called Tunnel AR, which is an interactive...