marketing

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Behind the campaign: The Prodigy – Sandbox 136

The Day Is My Enemy is The Prodigy’s sixth album and it follows a six-year gap since Invaders Must Die. The band regularly play live but had not put out any new music since 2009, during which time the digital landscape...
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Campaigns: Paint it Plaque: Keith Richards’ Scavenger Hunt – Sandbox 140

For his upcoming solo album, Crosseyed Heart, Keith Richards has launched a scavenger hunt urging fans to find four English Heritage plaques placed in locations around London and South West England.
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Digital music marketing tools: Stagelink

Straight from the 2016 MidemLab startups contest winners' podium, Stagelink is a Berlin-based startup that offers a tour-building platform for musicians, based on crowdfunding. It's a direct rival to Bandsquare, which...
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Amid Pokemon Go fever, Landmrk is an AR tool for music

As the world and its aunt go doolally over mobile game Pokemon Go, it’s tempting to wonder whether there’s an equivalent for music. Actually, we already have one – and it’s been around for a while before Nintendo...
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Hit or hype? Inside the Broken Witt Rebels campaign

Jobriath in the 1970s; Sigue Sigue Sputnik in the 1980s; both Fischerspooner and Sandi Thom in the early 2000s. The music industry has occasionally dabbled in monumental hype-building exercises to break a new act by throwing...
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Sandbox 161 – Hit or Hype

Lead: The music industry runs on hype – but it takes great pains to disguise it and is distrustful of anything that is too explicit in what it is trying to achieve. Step forward Broken Witt Rebels, the band that media agency...
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Behind the campaign: Måns Zelmerlöw – Sandbox 153

Swedish singer Måns Zelmerlöw released his first album in 2007 and won the 2015 Eurovision for his home country with the song ‘Heroes’. He will also host this year’s show in May. The competition has provided a number...
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Campaigns – YACHT Spring A Leak – Sandbox 157

sandbox solemnly promises that this is the first (and hopefully last) time we’ve had to visit PornHub for “research purposes”; furthermore, it’s not often we get to write about a campaign which has backfired so spectacularly....
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Sandbox 160 – Brand Stand

Lead: In the second part of our special look at music, digital and branding, we speak to the record labels about how their dedicated divisions are adapting to online and mobile by securing the right partnerships deals. We...
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Sandbox 159 – Brand Aid

Lead: In this issue of Sandbox and the following one, we look at the ways in which brand partnerships have evolved in response to digital and how they now straddle everything from app sponsorship to VR. In the opening part,...
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Deezer: new TV-ad stars are dogs, guinea pigs and rabbits

The ‘Deezer Geezer’ hasn’t retired just yet: he features in the streaming service’s new round of TV ads created for the UK. However, the company is merrily flouting the latter half of the famous ‘never work with...
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Media agency MEC trying to make Broken Witt Rebels stars

It started with music marketer Darren Hemmings wondering on Facebook why an unknown band called Broken Witt Rebels were getting “massive billboards” in the UK, with no obvious label backing them. When a reply suggested...