marketing

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Digital music marketing case studies – best of 2015

Labels, managers and artists spent 2015 experimenting with all kinds of digital music marketing campaigns, using social networks, their own sites and other tools to reach fans. At the end of the year, Music Ally published...
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Avicii :: digital marketing case study

A captivating, simple and engaging way of making the most of Instagram as well as taking advantage of free features on the platform. The story fits the demographics perfectly and it was genuinely creative – and all for...
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Bob Dylan :: digital marketing case study

The Cutting Edge gives a unique insight into Bob Dylan’s creative process when recording Bringing It All Back Home...
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Bring Me the Horizon :: digital marketing case study

We wanted to create a unique Spotify activation in order to build awareness for the release of That’s The Spirit by Bring Me The Horizon.
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Tove Lo :: digital marketing case study

The song Timebomb by the artist Tove Lo is about trying new things, meeting new people and that sometimes the best moments are those that pass with no strings attached.
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James Morrison :: digital marketing case study

The release of James Morrison’s latest album Higher Than Here presented various challenges. Firstly, it had been four years since James’ last album and the market and ways to connect with fans had changed dramatically....
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George Ezra :: digital marketing case study

Throughout the George Ezra campaign we have launched mini websites - one for Ezra Express and another that developed over time.
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Elvis Presley :: digital marketing case study

This campaign presented us with an opportunity to re-engage Elvis’ core fan base, whilst inspiring a new generation of younger fans with an all-encompassing digital campaign. We implemented a music-first with an animated...
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David Bowie :: digital marketing case study

[Five Years 1969 – 1973] is the first in a series of David Bowie boxsets covering different eras of Bowie’s career. The release is high value multi-disc (12CD / 14LP) set featuring 6 original studio albums, 2 live albums...
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Raleigh Ritchie :: digital marketing case study

This year, in preparing for the announcement of Raleigh Ritchie's debut album, we have been focused on building a social fan base & streaming audience to support a sustained album campaign.
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Years & Years :: digital marketing case study

Alongside all the other cool elements of this campaign, the interactive TV ad was genuinely daring and innovative. Credit also to the Polydor team for playing with newer platforms like Snapchat to reach the right demographics.
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Yacht :: digital marketing case study

A great campaign that tapped into what everyone experiences when living in LA – bad traffic – which thus ensured proper impact for the music while reaching new fans. Plus this was just one part of a wider campaign that...