marketing

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Mysteryland USA :: digital music marketing case study

Previous apps such as these have proven both successful as well as unviable. This clearly proved beneficial for the festival – the key being promising great prizes for the app-based audience.
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Max Richter :: digital music marketing case study

This campaign really made the most of the album title, inspiring a campaign that is as relevant to pop music as it is to classical. A great way of making a global happening around an album.
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Maná :: digital marketing case study

A great use of platforms to ensure that awareness is raised around tour dates, while making the most of the most engaged fans (which can prove particularly important for bands that are trying to establish a foothold in new...
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Madeon :: digital music marketing case study

A number of well-thought-out tactics contributed to the success of this campaign – mainly understanding the target demographics enough to be able to make wise decisions that resulted in a database of engaged fans. On top...
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Ludovico Einaudi :: digital music marketing case study

A classical artist can and should make use of the same tactics as pop acts. A well-executed and well-structured campaign, playing with new methods of reaching potentially new audiences.
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Lord of The Mics :: digital music marketing case study

A great way of finding the right demographics and creating upsell on content that is usually free for the target demographics. This, alongside building up a sustainable amount of data from the demographics, can ensure more...
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Lionel Richie :: digital music marketing case study

A delightful way of making the most of a talked-about event and excellent followup on from Glastonbury, with activities enabling Lionel Richie’s back catalogue to be found again by existing and (more importantly) new audiences.
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Jess Glynne :: digital music marketing case study

A great way of building up fan content and making it a happening as well as optimising formats like Instagram advertising and Facebook to great advantage.
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j.viewz :: digital music marketing case study

Invite your fans to become part of the recording process and they will feel part of the overall project and album. This will make them more likely to not only talk about the album with other people but possibly also put down...
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Iron Maiden :: digital music marketing case study

An excellent way of building up excitement for the campaign ahead of release. A fun game alongside a YouTube activation captured an audience that perhaps interacts with the band in a different way than its older audience....
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Health :: digital music marketing case study

3D printing and augmented-reality technology come together for a brand new music format – totems included.
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Frank Carter :: digital music marketing case study

A mixture of beautifully-shot gig footage, animated packshot videos and curated Spotify playlists sees social stats grow at an impressive rate for former Gallows' frontman's latest band.