marketing

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Kanye West finally drops his new album

At last: you can stop reading tweets and clickbait articles about the new Kanye West album, and actually listen to it. Fresh from a controversy around a lyric about Taylor Swift – West says she approved it, her spokespeople...
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Tidal says 20m people tried to watch Kanye West album launch

Yeezy 3 last night was part album launch for Kanye West’s ‘The Life of Pablo’ and part fashion show. The event took place at Madison Square Garden in New York, but was streamed live on Tidal to fans who couldn’t...
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How YouTube played a role in the rise of Tori Kelly

Tori Kelly may be nominated for Best New Artist at the Grammys this year, but YouTube has devoted a blog post to her. It explains how she has painstakingly built up a fanbase on the online video service since posting her...
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OK Go new zero-gravity video is on Facebook not YouTube

OK Go’s latest brand partnership is with Russian firm S7 Airlines, for a new video for the band’s song ‘Upside Down & Inside Out’. “We shot this in zero gravity, in an actual plane, in the sky,” its introduction...
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Sandbox 150 – Get Real: Music braces itself for the next VR surge

Lead: Facebook and Google are both well along the road and Apple is finally joining the race. With the three biggest names in digital backing virtual reality, we can now officially call it A Thing. Some in music marketing...
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Motive Unknown on how artists can take control of remarketing

Labels and managers can use their marketing budgets for artists more efficiently by booking digital ads in-house, and making smart use of remarketing techniques. That’s according to Darren Hemmings of digital marketing...
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Believe Digital: Spotify playlists can’t break an artist alone

Getting an artist featured on prominent Spotify playlists is not a recipe for streaming success on its own, according to James Farrelly, head of trade marketing for the UK and Ireland at music distributor Believe Digital. “Labels...
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Digital music marketing case studies – best of 2015

Labels, managers and artists spent 2015 experimenting with all kinds of digital music marketing campaigns, using social networks, their own sites and other tools to reach fans. At the end of the year, Music Ally published...
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Avicii :: digital marketing case study

A captivating, simple and engaging way of making the most of Instagram as well as taking advantage of free features on the platform. The story fits the demographics perfectly and it was genuinely creative – and all for...
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Bob Dylan :: digital marketing case study

The Cutting Edge gives a unique insight into Bob Dylan’s creative process when recording Bringing It All Back Home...
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Bring Me the Horizon :: digital marketing case study

We wanted to create a unique Spotify activation in order to build awareness for the release of That’s The Spirit by Bring Me The Horizon.
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Tove Lo :: digital marketing case study

The song Timebomb by the artist Tove Lo is about trying new things, meeting new people and that sometimes the best moments are those that pass with no strings attached.