marketing

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Case study: marketing Laura Marling’s Semper Femina album

Laura Marling’s last album, ‘Semper Femina’, is a wonderful piece of work: something I’ve returned to again and again since its release, discovering new details every time. Hats off to that, then. But also to the...
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Avicii launches his own mobile game: Gravity HD

It’s been a while since anyone thought mobile games would be the next big revenue stream for the music industry. But experiments continue, with dance star Avicii the latest to test the app-store waters. He’s fronting...
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Kieron Donoghue talks ‘streaming-only’ label Humble Angel Records

In late January, former Playlists.net and Warner Music Group executive Kieron Donoghue launched his new venture, a ‘streaming-first’ independent label called Humble Angel Records. He promised royalty payout rates for...
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Elton John: ‘I’ve never downloaded anything in my life. Not even porn!’

Elton John held a press event with YouTube yesterday (24 January) to announce his farewell tour – a 300-date, multi-continent extravaganza that will start in September and run into 2021. While that news dominated the...
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Spotify tells label story with Warp Records ‘history lesson’

To the list of ‘surprising things we’ve seen on Facebook in 2018’ we can now add ‘Nightmares on Wax talking about the early days of Warp Records’. Not that this is surprising in itself, but the source of the...
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Finnish band Phantom launch VR video using Notch technology

Finnish electronic duo Phantom have become the first artist to use new technology from Notch, which is best known for its software providing live visuals for a host of big acts. Its new tool aims to help artists create...
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Spotify tests new feature using video loops as song artwork

Spotify is testing a new feature that replaces static artwork for songs on its service with GIF-like looping videos uploaded by their artists or labels. In place of the full-screen artwork (accessed by tapping the now-playing...
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Poppy teams up with Microsoft to promote Zo chatbot

Poppy is the singer whose spooky YouTube videos have won her a fervent online fanbase – and now a brand partnership with Microsoft to promote one of its chatbots. No, not the Nazi one, thankfully. Zo is a Microsoft-developed...
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Instagram adds ‘recommended’ posts as Snapchat stories expand

The rivalry between Instagram and Snapchat was a big feature of the social-media world in 2017, and it’s already kicking off 2018 in a similar vein. Instagram is adding a “recommended for you” section to its feed,...
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Read our Sandbox Best Music Marketing Campaigns of 2017 report

Here it is – Sandbox’s massive run down of the best, most innovative and most exciting music marketing campaigns of the past 12 months. Download the report HERE. As usual, all campaigns are listed in non-partisan alphabetical...
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YouTube takes action against misleading ’loop videos’

Post Malone’s ‘Rockstar’ has been a big hit on much every streaming platform, so it would be inaccurate to say that its infamous ‘loop video’ on YouTube was the sole reason for its success. The video of the song’s...
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Taylor Swift’s new app will sell virtual ‘picks’ for real cash

Taylor Swift caused a bit of a stir with her recent gamification of Ticketmaster’s Verified Fan scheme, sparking complaints about whether fans would feel forced to buy merchandise and physical albums to boost their chances...