marketing

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Instagram adds ‘recommended’ posts as Snapchat stories expand

The rivalry between Instagram and Snapchat was a big feature of the social-media world in 2017, and it’s already kicking off 2018 in a similar vein. Instagram is adding a “recommended for you” section to its feed,...
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Read our Sandbox Best Music Marketing Campaigns of 2017 report

Here it is – Sandbox’s massive run down of the best, most innovative and most exciting music marketing campaigns of the past 12 months. Download the report HERE. As usual, all campaigns are listed in non-partisan alphabetical...
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YouTube takes action against misleading ’loop videos’

Post Malone’s ‘Rockstar’ has been a big hit on much every streaming platform, so it would be inaccurate to say that its infamous ‘loop video’ on YouTube was the sole reason for its success. The video of the song’s...
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Taylor Swift’s new app will sell virtual ‘picks’ for real cash

Taylor Swift caused a bit of a stir with her recent gamification of Ticketmaster’s Verified Fan scheme, sparking complaints about whether fans would feel forced to buy merchandise and physical albums to boost their chances...
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Vita Bergen use Google Translate for their new tour

From taxis to restaurant menus in foreign climes, Google Translate has often been a useful travel tool for Music Ally. We’ve never thought of performing a song with it though. Leave that to Swedish indie-pop band Vita...
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UMG’s Urban Legends turns music journalism into marketing

As we go into 2018, there are very real concerns about sustainable business models for music journalism, with magazines shutting or slimming down and websites scratching about for revenues. But there are some other models...
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Courtney Barnett and Kurt Vile launch ‘mixtape exchange’

We’re big fans of the recent album by Courtney Barnett and Kurt Vile, and we’re also impressed by the inventive Spotify-fuelled marketing campaign around it. So is Spotify: the streaming service has featured the campaign...
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Spotify correcting data glitch that saw label playlists’ follower counts fall

A technical error has led to a sharp drop in the follower counts for a number of Spotify playlists, but the streaming service says it is working to correct the problem. Several labels have contacted Music Ally this week...
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Big Shaq gets an augmented-reality Facebook Camera effect

In our recent report on augmented reality technology, we suggested that rather than launching standalone AR apps for artists, labels would do better exploring some of the AR features in the big social apps. Now Island...
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Domino turns Franz Ferdinand Spotify pre-save into a fan club

The ability for fans to ‘pre-save’ an album on Spotify has become an increasingly-common marketing tactic since Kobalt pioneered the idea last year with Laura Marling. Now independent label Domino Records is trying...
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Musical.ly starts to attract brands for influencer marketing

Social app Musical.ly has been cautious about getting into advertising – and with good reason, given the strong regulations in the US around advertising to children. However, brands are starting to make use of the app...
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Shania Twain goes mobile gaming with Home Street partnership

Mobile gaming is a huge and growing industry, with spending up 18% to $40.6bn in 2016 according to research firm SuperData – a figure that matched global box-office revenues for films that year. Mobile games based on...