marketing

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Spotify ‘pay-for-playlisting’ issue rears its head again

We’ve been here before with the issue of ‘playola’ – the notion that artists can pay to have their tracks added to popular playlists on Spotify run by curators *outside* the company. Back in 2015 this was being...
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Apple expands its Apple Music for Artists analytics beta

Apple unveiled its new analytics dashboard in January, with Apple Music for Artists available being tested by ‘a few thousand’ artists at that time. Now it’s opening up to wider numbers of musicians, although still...
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Spotify launches its self-serve Ad Studio in the UK and Canada

Six months on from its public-beta launch in the US, Spotify's Ad Studio is expanding to the UK and Canada. The self-serve advertising platform lowers the minimum price of an audio-ad campaign on Spotify, opening it up to...
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Humble Angel boss wants self-serve artist ads on Spotify

As the founder of Playlists.net and subsequently a playlists/streaming-focused executive at Warner Music, Kieron Donoghue knows a thing or two about the streaming ecosystem. Now running indie label Humble Angel Records,...
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Google’s latest search feature is official posts from musicians

The question of what appears in Google search results when people look for their favourite music artists has sparked controversy in the past: rightsholders regularly attacked Google for returning links to illegal downloads. They’ll...
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Roxanne de Bastion: ‘What I learned crowdfunding from my own website’

“You'd be surprised by who's willing to support your music." 

These were the words of my singer songwriter friend E.W. Harris back in 2010 (insert a thick US Southern drawl for a more accurate quote). He had just...
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Die Fantastischen Vier launch an augmented-reality video app

German hip-hop group Die Fantastischen Vier is the latest example of an artist exploring the potential of augmented reality (AR) technology. The band have launched a free iPhone app called Tunnel AR, which is an interactive...
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Palo Santo Messenger bot kicks off Years & Years album campaign

What is Palo Santo? It’s a fictional city where androids and humans live side-by-side, of course. But don’t worry if you didn’t know that: this is only just being revealed, bit-by-bit, to fans of British band Years...
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Spotify and Smirnoff launch ‘unconscious gender bias’ campaign

Like us, you’ve probably been wondering when a prominent vodka brand would weigh in to 2018’s music-industry debates around diversity and inclusion. Congrats if you had ‘early March’ in the sweepstake: Smirnoff...
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Pew Research: 73% of US adults use YouTube, while 68% use Facebook

The Pew Research Center’s surveys of Americans are well-respected, so its new study of social-media habits is well worth perusing today, to see some of the trends at work. Facebook remains the top platform overall, used...
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YouTube debuts ‘Artist Spotlight Story’ for Camila Cabello

Last November, YouTube produced a mini-series of behind-the-scenes videos for Camila Cabello, focusing on the production of her ‘Havana’ music video. Now it has revived the partnership for what it’s describing as...
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YouTube adds new features for live-video broadcasters

The live-video competition between YouTube, Facebook, Twitch and other platforms is spurring rapid development of new features for broadcasters of all kinds – musicians included. YouTube unveiled its latest additions...