Reports Archive - Reports

These are Music Ally's Reports Archives, available exclusively to our Subscribers. Here you can find past issues of our Sandbox and Insight Reports and download the PDFs.

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January 21st, 2015 by Music Ally

Our cover feature looks at the new ways in which lyrics are being used online – from the steady rise of Genius (formerly Rap Genius) and its new goal of annotating the entire web to Deezer’s partnership...

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January 14th, 2015 by Music Ally


Lead: Online, or more specifically YouTube, has allowed for a whole new type of product placement in music videos, where brands can be added or subtracted from promos on the fly. Some will argue that viewers...

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January 7th, 2015 by Music Ally

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What with it being January and everything, our cover feature sets out the issues, themes and trends that will shape the digital music business in 2015 – from managers marching for transparency and services...

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December 17th, 2014 by Music Ally

sandbox end of theyear

Welcome to our end of year Sandbox where we look at the best and most original digital music marketing campaigns of 2014. Rather than of through them in order here, we’d rather you just get stuck...

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December 10th, 2014 by Music Ally

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Our cover feature gathers together the biggest stories of the year: from Taylor Swift not wanting her music to be free on Spotify to U2/iTunes struggling to, literally, give an album away – taking in,...

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December 10th, 2014 by Music Ally

Linkfire pic

One link to serve them all: that is Linkfire’s aim – to reach all fans, no matter their music consumption preferences, in one fell swoop. The link shorteners space is not, excuse the pun, short...

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December 3rd, 2014 by Music Ally

Sandbox 122

Lead: The US and the UK might be the twin centres of gravity for the international music business, but what works there in marketing terms doesn’t necessarily translate elsewhere. With that in mind,...

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November 26th, 2014 by Music Ally

Music Ally 355

In our cover feature, we comb through Spotify’s latest financials (for 2013) and consider what it tells us about not just the state of the Swedish company but also the health of the streaming market...

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November 19th, 2014 by Music Ally

sandbox 121 cover

Our lead feature this week explores the 10 Worst Ideas in Digital Marketing, as marketers, label bosses and artist managers vent their spleen on some of the campaigns and technologies that are at best...

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