Reports Archive - Reports

These are Music Ally's Reports Archives, available exclusively to our Subscribers. Here you can find past issues of our Sandbox and Insight Reports and download the PDFs.

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July 29th, 2015 by Music Ally

Sandbox 138 cover image

Lead: Music is no longer acting coyly around dating apps and has fully charged into that world as a marketing channel. We look at who the most adventurous have been here and also explain where these relationships...

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July 22nd, 2015 by anthonym

Screen Shot 2015-07-22 at 15.50.39

In our cover feature we speak to Stephen Witt, the author of How Music Got Free, about the convoluted ethics of piracy, why the MP3 is now a redundant format, how “free” is being replaced by “freemium”...

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July 15th, 2015 by anthonym

Music Ally Sandbox 137

Lead: Latin America has been seeing staggering growth in record music income recently and the region is fizzing with potential. How, then, can acts be successfully marketed there? We speak to those deep...

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July 8th, 2015 by anthonym

Music Ally Report 370: Facebook's New Music Push

Our cover feature has the inside story on what Facebook’s hugely ambitious music plans are. The first part is the proper (and imminent) monetisation of music videos at the same per-play rate as YouTube....

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June 24th, 2015 by steve.mayall@musically.com

Apple Music

Our cover feature comes in the light of the indies and Taylor Swift forcing Apple to revise its initial stance of not paying rights holders during the three-month free trial on Apple Music. That particular...

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June 17th, 2015 by Nikoo Sadr

Musicallysandbox135

Lead: Streaming is unlocking intricate data about super fans and their listening behaviour, putting artists and labels in powerful new positions to make the most of this real-time flow of analytics. Hailed...

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June 10th, 2015 by steve.mayall@musically.com

Music Ally Report 368

In our cover feature we speak to Eddy Cue and Jimmy Iovine, the people behind Apple Music – the biggest launch in digital music for years. We look at what it is, what it does, where it will fit into...

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May 27th, 2015 by Music Ally

Play-ola

In our cover feature we pick apart streaming playlists to look at how pitching, “power-seeding” and payola (or, more specifically, play-ola) is being used and abused to break acts and drive hits. The...

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May 20th, 2015 by Music Ally

Music Ally Sandbox 133 - Twitter Turned Up

Lead: Audio Cards push Twitter way beyond 140 characters and allow the platform to include actual songs. On the surface, this could be dismissed as a gimmick, but both mega-acts and emerging artists are...

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