Reports Archive - Reports

These are Music Ally's Reports Archives, available exclusively to our Subscribers. Here you can find past issues of our Sandbox and Insight Reports and download the PDFs.

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March 25th, 2015 by leo@musically.com

Sandbox129

Lead: Artists often run multiple social media accounts as part of their marketing. But just how well are they using them? And are they tailoring content to the specifics of each platform? Or treating them...

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March 18th, 2015 by Music Ally

Split Infinitives Front Cover

Our cover feature looks at the arguments for and against writers and performers getting a larger share of digital income. Enormously costly and wasteful parts of the record business are removed with the...

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March 11th, 2015 by Music Ally

Sandbox 128

Lead: The music industry has embraced retargeting in recent years as it looks to get more bang for its online advertising buck. The ROIs might be tantalisingly high but the practice comes with all manner...

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March 4th, 2015 by Music Ally

Music Ally Report 361 front page

Our cover feature dissects just how well albums are doing on streaming; streaming services will argue they attract music aficionados who like to listen to full albums, but the streaming data tells another...

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March 4th, 2015 by Claire Mas

radiumone1

This is an article from Music Ally’s Sandbox digital marketing report, which is part of our subscription service. Try it for free? Click here. As advertising budgets continue to lean further towards...

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February 25th, 2015 by Music Ally

Lead: Is this the real life? Is this just fantasy? Well, it’s a bit of both. Our cover feature looks at the second time round for virtual reality (VR) and augmented reality (AR). Surfing in on a wave...

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February 18th, 2015 by Music Ally

Report360

Our cover feature looks at the rise of K-pop and how it is changing South Korea's musical export potential as well as how music companies spot and develop new talent there. K-pop totally dominates music...

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February 11th, 2015 by Music Ally

Sandbox126248647

Lead: Bubbling under for years, the idea of fan patronage for artists has reached a fascinating point of maturity, with major label acts now looking (albeit tentatively) at what they can do here. “The...

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February 4th, 2015 by Music Ally

Music Ally Report

Our cover feature explains why the subscription music streaming business is facing down a pricing crisis. Services have innovated in lots of areas – from audio quality to the UX/UI across different platforms....

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