Reports Archive - Reports

These are Music Ally's Reports Archives, available exclusively to our Subscribers. Here you can find past issues of our Sandbox and Insight Reports and download the PDFs.

You can also search the Reports Archive using the box on the right...

Reports Archive Search

advanced Reports search?

Reports type:



In the last week In the last month In the last year

December 17th, 2014 by Music Ally

sandbox end of theyear

Welcome to our end of year Sandbox where we look at the best and most original digital music marketing campaigns of 2014. Rather than of through them in order here, we’d rather you just get stuck...

Continue reading »

December 10th, 2014 by Music Ally

Screen Shot 2014-12-10 at 16.13.58

Our cover feature gathers together the biggest stories of the year: from Taylor Swift not wanting her music to be free on Spotify to U2/iTunes struggling to, literally, give an album away – taking in,...

Continue reading »

December 10th, 2014 by Music Ally

Linkfire pic

One link to serve them all: that is Linkfire’s aim – to reach all fans, no matter their music consumption preferences, in one fell swoop. The link shorteners space is not, excuse the pun, short...

Continue reading »

December 3rd, 2014 by Music Ally

Sandbox 122

Lead: The US and the UK might be the twin centres of gravity for the international music business, but what works there in marketing terms doesn’t necessarily translate elsewhere. With that in mind,...

Continue reading »

November 26th, 2014 by Music Ally

Music Ally 355

In our cover feature, we comb through Spotify’s latest financials (for 2013) and consider what it tells us about not just the state of the Swedish company but also the health of the streaming market...

Continue reading »

November 19th, 2014 by Music Ally

sandbox 121 cover

Our lead feature this week explores the 10 Worst Ideas in Digital Marketing, as marketers, label bosses and artist managers vent their spleen on some of the campaigns and technologies that are at best...

Continue reading »

November 13th, 2014 by Music Ally

The Report 354

In our cover feature, we look at YouTube’s new Music Key service, which is being unveiled today – in fact, it’s being officially announced as we send out this report. We’ve got full details...

Continue reading »

November 5th, 2014 by Music Ally

Sandbox 120

Lead: Who needs an artist website in an age of Facebook, Twitter and Tumblr? It turns out lots of people do because they allow you to better control the visuals of a campaign as well as the audience relationship....

Continue reading »

October 29th, 2014 by Music Ally

Screen Shot 2014-10-29 at 16.30.41

In our Cover Feature, we look at the panic surrounding artist albums that may or may not clock up 1m sales in the UK and the US this year, and explain why this obsession with unit sales is a fool's errand...

Continue reading »