Reports Archive - Reports

These are Music Ally's Reports Archives, available exclusively to our Subscribers. Here you can find past issues of our Sandbox and Insight Reports and download the PDFs.

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April 15th, 2015 by Music Ally

Screen Shot 2015-04-15 at 17.21.57

Our cover feature picks apart the IFPI’s numbers for digital music revenues globally in 2014. The headline is the milestone for digital which is finally delivering the same value to the record industry...

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April 8th, 2015 by Nikoo Sadr

Lead: Messaging apps are growing at a rate of knots but music has played a back seat role until recently. Major acts like Paul McCartney, Madonna and Taylor Swift are all turning to the likes of Line and...

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April 1st, 2015 by Music Ally

Front cover

Our cover feature looks at how the battle lines have been drawn up in regard to free, freemium and streaming. Universal, Sony and Ministry Of Sound have all recently – and very publicly – started to...

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March 25th, 2015 by leo@musically.com

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Lead: Artists often run multiple social media accounts as part of their marketing. But just how well are they using them? And are they tailoring content to the specifics of each platform? Or treating them...

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March 18th, 2015 by Music Ally

Split Infinitives Front Cover

Our cover feature looks at the arguments for and against writers and performers getting a larger share of digital income. Enormously costly and wasteful parts of the record business are removed with the...

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March 11th, 2015 by Music Ally

Sandbox 128

Lead: The music industry has embraced retargeting in recent years as it looks to get more bang for its online advertising buck. The ROIs might be tantalisingly high but the practice comes with all manner...

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March 4th, 2015 by Music Ally

Music Ally Report 361 front page

Our cover feature dissects just how well albums are doing on streaming; streaming services will argue they attract music aficionados who like to listen to full albums, but the streaming data tells another...

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March 4th, 2015 by Claire Mas

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This is an article from Music Ally’s Sandbox digital marketing report, which is part of our subscription service. Try it for free? Click here. As advertising budgets continue to lean further towards...

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February 25th, 2015 by Music Ally

Lead: Is this the real life? Is this just fantasy? Well, it’s a bit of both. Our cover feature looks at the second time round for virtual reality (VR) and augmented reality (AR). Surfing in on a wave...

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