Reports Archive - Reports

These are Music Ally's Reports Archives, available exclusively to our Subscribers. Here you can find past issues of our Sandbox and Insight Reports and download the PDFs.

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February 25th, 2015 by Music Ally

Lead: Is this the real life? Is this just fantasy? Well, it’s a bit of both. Our cover feature looks at the second time round for virtual reality (VR) and augmented reality (AR). Surfing in on a wave...

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February 18th, 2015 by Music Ally


Our cover feature looks at the rise of K-pop and how it is changing South Korea's musical export potential as well as how music companies spot and develop new talent there. K-pop totally dominates music...

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February 11th, 2015 by Music Ally


Lead: Bubbling under for years, the idea of fan patronage for artists has reached a fascinating point of maturity, with major label acts now looking (albeit tentatively) at what they can do here. “The...

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February 4th, 2015 by Music Ally

Music Ally Report

Our cover feature explains why the subscription music streaming business is facing down a pricing crisis. Services have innovated in lots of areas – from audio quality to the UX/UI across different platforms....

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January 28th, 2015 by Music Ally


Lead: Warner Music buying at the end of last year was a sign of the times and this year playlists will become much more central in the marketing of artists, singles and albums. While they...

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January 21st, 2015 by Music Ally

Our cover feature looks at the new ways in which lyrics are being used online – from the steady rise of Genius (formerly Rap Genius) and its new goal of annotating the entire web to Deezer’s partnership...

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January 14th, 2015 by Music Ally


Lead: Online, or more specifically YouTube, has allowed for a whole new type of product placement in music videos, where brands can be added or subtracted from promos on the fly. Some will argue that viewers...

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January 7th, 2015 by Music Ally

Screen Shot 2015-01-07 at 17.52.01

What with it being January and everything, our cover feature sets out the issues, themes and trends that will shape the digital music business in 2015 – from managers marching for transparency and services...

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December 17th, 2014 by Music Ally

sandbox end of theyear

Welcome to our end of year Sandbox where we look at the best and most original digital music marketing campaigns of 2014. Rather than of through them in order here, we’d rather you just get stuck...

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