SXSW 2013 is in full swing and it's not just a hotbed for digital marketing announcements but also a litmus test for digital marketing activity.
Reports Archive - Reports
These are Musically's Reports Archives, available exclusively to our Subscribers. Here you can find past issues of our Sandbox and Insight Reports and download the PDFs.
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March 6th, 2013 by Music Ally
Our lead feature looks beyond the IFPI’s global sales numbers for 2012. Revenues may have gone up for the first time since 1999 (albeit by 0.3%), but the business is not out of the woods yet. In...
February 27th, 2013 by Music Ally
Two years ago, numerous labels lined up to put the boot into Spotify for not paying content owners enough – but the ability to build their own app within the streaming service's client player has proved...
February 20th, 2013 by Music Ally
Our lead feature looks at how "surprise releases" are already becoming A Thing in 2013.
February 14th, 2013 by Music Ally
We break down the musicians on Twitter into four main types (from ubiquitous to anonymous) to understand what tweeting strategy works best and why.
February 6th, 2013 by Music Ally
Our lead feature asks which digital marketing tricks actually sell music. Not just raise awareness or "create a viral effect" – but identifiably trigger sales.
January 30th, 2013 by Music Ally
Lead: every day brings a new service or app but most of them barely cause a flicker. But the ones that last the distance can really change everything. Think iTunes, Facebook, YouTube and Twitter – companies...
January 23rd, 2013 by Music Ally
Our lead feature considers how the need for a USP in the streaming music space has never been greater and what 2013's new entrants are doing about it.
January 16th, 2013 by Music Ally
Lead: Myspace finally went public yesterday after several months of invite-only beta testing. This is do or die for the company that slid down the social media pecking order by losing its way and letting...
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