Reports Archive - Sandbox

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May 20th, 2015 by Music Ally

Music Ally Sandbox 133 - Twitter Turned Up

Lead: Audio Cards push Twitter way beyond 140 characters and allow the platform to include actual songs. On the surface, this could be dismissed as a gimmick, but both mega-acts and emerging artists are...

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May 6th, 2015 by Music Ally

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Lead: Periscope and Meerkat are the two hottest (i.e. most hyped) apps of the year so far. Only a handful of musicians have used them in their marketing thus far and the results have been, frankly, mixed....

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April 22nd, 2015 by Music Ally

Front cover

Lead: Prodigy, Skrillex, Steve Aoki and more are all piling onto Twitch, hailing it as an exciting new gaming platform that connects them to an otherwise-unreachable audience. They are also licensing music...

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April 8th, 2015 by Nikoo Sadr

Lead: Messaging apps are growing at a rate of knots but music has played a back seat role until recently. Major acts like Paul McCartney, Madonna and Taylor Swift are all turning to the likes of Line and...

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March 25th, 2015 by leo@musically.com

Sandbox129

Lead: Artists often run multiple social media accounts as part of their marketing. But just how well are they using them? And are they tailoring content to the specifics of each platform? Or treating them...

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March 11th, 2015 by Music Ally

Sandbox 128

Lead: The music industry has embraced retargeting in recent years as it looks to get more bang for its online advertising buck. The ROIs might be tantalisingly high but the practice comes with all manner...

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March 4th, 2015 by Claire Mas

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This is an article from Music Ally’s Sandbox digital marketing report, which is part of our subscription service. Try it for free? Click here. As advertising budgets continue to lean further towards...

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February 25th, 2015 by Music Ally

Lead: Is this the real life? Is this just fantasy? Well, it’s a bit of both. Our cover feature looks at the second time round for virtual reality (VR) and augmented reality (AR). Surfing in on a wave...

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February 11th, 2015 by Music Ally

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Lead: Bubbling under for years, the idea of fan patronage for artists has reached a fascinating point of maturity, with major label acts now looking (albeit tentatively) at what they can do here. “The...

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