Reports Archive - Sandbox

These are Music Ally's Reports Archives, available exclusively to our Subscribers. Here you can find past issues of our Sandbox and Insight Reports and download the PDFs.

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October 7th, 2015 by Music Ally

sandbox 142 cover

Lead: Karaoke used to be about people somewhat, ahem, refreshed, honking their way through the hits of yesteryear. Gaming consoles, by taking karaoke into the home, brought a new respectability to it and...

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September 23rd, 2015 by Music Ally

sanbox cover 141

Lead: Kim Kardashian as a music industry innovator? It might seem fanciful, but her leap into gaming with Glu (and the serious money it is generating) is making leading pop stars scramble for a piece of...

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September 9th, 2015 by Nikoo Sadr

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Lead: Organic reach might just be the biggest fable in the music industry, especially on Facebook. We speak to those tasked with hitting this most rapid of moving targets about what works (paying to...

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August 13th, 2015 by Music Ally

Music Ally Sandbox 139

Lead: Big data companies are hugely important for labels and artists in their marketing; the problem is that music services are buying up the biggest ones for their own use. We look at who the new entrants...

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July 29th, 2015 by Music Ally

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Lead: Music is no longer acting coyly around dating apps and has fully charged into that world as a marketing channel. We look at who the most adventurous have been here and also explain where these relationships...

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July 15th, 2015 by anthonym

Music Ally Sandbox 137

Lead: Latin America has been seeing staggering growth in record music income recently and the region is fizzing with potential. How, then, can acts be successfully marketed there? We speak to those deep...

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June 17th, 2015 by Nikoo Sadr


Lead: Streaming is unlocking intricate data about super fans and their listening behaviour, putting artists and labels in powerful new positions to make the most of this real-time flow of analytics. Hailed...

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May 20th, 2015 by Music Ally

Music Ally Sandbox 133 - Twitter Turned Up

Lead: Audio Cards push Twitter way beyond 140 characters and allow the platform to include actual songs. On the surface, this could be dismissed as a gimmick, but both mega-acts and emerging artists are...

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May 6th, 2015 by Music Ally

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Lead: Periscope and Meerkat are the two hottest (i.e. most hyped) apps of the year so far. Only a handful of musicians have used them in their marketing thus far and the results have been, frankly, mixed....

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