Reports Archive - Sandbox

These are Music Ally's Reports Archives, available exclusively to our Subscribers. Here you can find past issues of our Sandbox and Insight Reports and download the PDFs.

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April 23rd, 2014 by Music Ally

Sandbox 107 cover

Lead: the music business used to run on guesswork and now it's awash with intricate data. But are we now generating data for data's sake? Or is this actually helping in refining music marketing and getting...

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April 9th, 2014 by Music Ally

Sandbox 106 Front cover

Lead: If everyone has content on YouTube, how do you stand out? MCNs claim they have the answer to boosting views and driving a sharp uptick in revenue. Are they earning their keep with their immense expertise?...

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March 26th, 2014 by Music Ally

Sandbox front cover

Lead: older consumers are sometimes sneeringly regarded as Luddites fearful of that new-fangled internet. However, devices like the iPad and Kindle are ensuring their content consumption is increasingly...

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March 12th, 2014 by Music Ally

Sandbox 104

Beats just bought Topspin – a D2C solution that was already integrated into both Beats Music and its rival Spotify. This allows artists to turn their streaming music profiles into merchandise shop windows....

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February 26th, 2014 by Music Ally

Front cover Sandbox 103

Lead: Those aged 11-14 are perhaps the most misunderstood of all audiences for music. Some presume these digital natives have scrapped old media completely, turned their noses up at the social giants like...

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February 12th, 2014 by Music Ally

Front cover Sandbox 102

Lead: As the brands and music world gets more crowded, standing out becomes exponentially harder. This is where digital music platforms are hoping to step in and offer something more engaging than a standard...

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January 29th, 2014 by Music Ally

Screen shot 2014-01-29 at 17.26.17

Lead: Breaking an act from scratch used to be the very definition of an imprecise science – a bit of gut instinct, crossed fingers and (often) huge amounts of money thrown at it. Digital is changing...

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January 15th, 2014 by Music Ally

Sandbox 100

Lead: To kick off our first issue of 2014, we speak to a wide range of people in digital music and music marketing about the things they are most excited about this year and also the one trend that they'd...

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December 18th, 2013 by Music Ally

Sandbox Front Cover

For the final Sandbox of 2013 we look at the digital music campaigns of the year. They include the bells-and-whistles big-budget productions as well as those run on a shoestring. They also range from cutting-edge...

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