Reports Archive - Sandbox

These are Music Ally's Reports Archives, available exclusively to our Subscribers. Here you can find past issues of our Sandbox and Insight Reports and download the PDFs.

You can also search the Reports Archive using the box on the right...

Reports Archive Search

advanced Reports search?

Reports type:

SandboxInsight

Published:

In the last week In the last month In the last year

March 4th, 2015 by Claire Mas

radiumone1

This is an article from Music Ally’s Sandbox digital marketing report, which is part of our subscription service. Try it for free? Click here. As advertising budgets continue to lean further towards...

Continue reading »

February 25th, 2015 by Music Ally

Lead: Is this the real life? Is this just fantasy? Well, it’s a bit of both. Our cover feature looks at the second time round for virtual reality (VR) and augmented reality (AR). Surfing in on a wave...

Continue reading »

February 11th, 2015 by Music Ally

Sandbox126248647

Lead: Bubbling under for years, the idea of fan patronage for artists has reached a fascinating point of maturity, with major label acts now looking (albeit tentatively) at what they can do here. “The...

Continue reading »

January 28th, 2015 by Music Ally

Sandbox125

Lead: Warner Music buying Playlists.net at the end of last year was a sign of the times and this year playlists will become much more central in the marketing of artists, singles and albums. While they...

Continue reading »

January 14th, 2015 by Music Ally

Sandbox124

Lead: Online, or more specifically YouTube, has allowed for a whole new type of product placement in music videos, where brands can be added or subtracted from promos on the fly. Some will argue that viewers...

Continue reading »

December 17th, 2014 by Music Ally

sandbox end of theyear

Welcome to our end of year Sandbox where we look at the best and most original digital music marketing campaigns of 2014. Rather than of through them in order here, we’d rather you just get stuck...

Continue reading »

December 10th, 2014 by Music Ally

Linkfire pic

One link to serve them all: that is Linkfire’s aim – to reach all fans, no matter their music consumption preferences, in one fell swoop. The link shorteners space is not, excuse the pun, short...

Continue reading »

December 3rd, 2014 by Music Ally

Sandbox 122

Lead: The US and the UK might be the twin centres of gravity for the international music business, but what works there in marketing terms doesn’t necessarily translate elsewhere. With that in mind,...

Continue reading »

November 19th, 2014 by Music Ally

sandbox 121 cover

Our lead feature this week explores the 10 Worst Ideas in Digital Marketing, as marketers, label bosses and artist managers vent their spleen on some of the campaigns and technologies that are at best...

Continue reading »