Reports Archive - Sandbox

These are Music Ally's Reports Archives, available exclusively to our Subscribers. Here you can find past issues of our Sandbox and Insight Reports and download the PDFs.

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December 17th, 2014 by Music Ally

sandbox end of theyear

Welcome to our end of year Sandbox where we look at the best and most original digital music marketing campaigns of 2014. Rather than of through them in order here, we’d rather you just get stuck...

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December 10th, 2014 by Music Ally

Linkfire pic

One link to serve them all: that is Linkfire’s aim – to reach all fans, no matter their music consumption preferences, in one fell swoop. The link shorteners space is not, excuse the pun, short...

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December 3rd, 2014 by Music Ally

Sandbox 122

Lead: The US and the UK might be the twin centres of gravity for the international music business, but what works there in marketing terms doesn’t necessarily translate elsewhere. With that in mind,...

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November 19th, 2014 by Music Ally

sandbox 121 cover

Our lead feature this week explores the 10 Worst Ideas in Digital Marketing, as marketers, label bosses and artist managers vent their spleen on some of the campaigns and technologies that are at best...

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November 5th, 2014 by Music Ally

Sandbox 120

Lead: Who needs an artist website in an age of Facebook, Twitter and Tumblr? It turns out lots of people do because they allow you to better control the visuals of a campaign as well as the audience relationship....

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October 22nd, 2014 by Music Ally

Sandbox 119 - Physical Exorcise: The Rise of the Digital-Only Label

Lead: Digital-only labels are slowly but steadily becoming part of the landscape. By removing physical stock, they dramatically cut overheads and can move much faster, putting out more releases across...

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October 16th, 2014 by Music Ally

subsconia1

Following our recent Tools piece on how Google+ gif maker Google+Motion can be used for artist campaigns, here’s a fresh example of a band that actually use it. Italian rock band Subsonica has, in partnership...

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October 8th, 2014 by Music Ally

Sandbox 118

Lead: Everyone loves free stuff, don't they? Not always, as U2 and Apple found out when pushing the Songs Of Innocence album into 500m iTunes accounts last month quickly went from PR coup to PR disaster....

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September 24th, 2014 by Music Ally

Sandbox 117 cover

Lead: Videos used to the the bit that swallowed up most of the marketing budget but today they can be shot relatively quickly and cheaply. We speak to those who commission and create videos to hear what...

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