Lead: eight years after the launch of YouTube, we look at the recent rapid growth of multi-channel networks and consider what they mean for the music business. On the one hand, they promise tighter curation...
Reports Archive - Sandbox
These are Musically's Reports Archives, available exclusively to our Subscribers. Here you can find past issues of our Sandbox and Insight Reports and download the PDFs.
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May 8th, 2013 by Music Ally
Streaming is the fastest growing area of digital music and inter-service competition is really starting to heat up globally. That said, there is still little transparency for artists, labels and managers...
April 24th, 2013 by Music Ally
We present our survival guide to crowdfunding, with key tips from those who've been through the process several times and have either the trophies or the scars to prove it.
April 10th, 2013 by Music Ally
Lead: Music's relationship with gaming apps has been tentative at best, but there is a lot for the music business to learn from how such apps are marketed, how they regard free and engage in social sharing....
March 27th, 2013 by Music Ally
Facebook’s latest regeneration is a major one for marketers so we guide you through what the big changes are for its News Feed, how its new features work and what it all means for marketing strategies,...
March 13th, 2013 by Music Ally
SXSW 2013 is in full swing and it's not just a hotbed for digital marketing announcements but also a litmus test for digital marketing activity.
February 27th, 2013 by Music Ally
Two years ago, numerous labels lined up to put the boot into Spotify for not paying content owners enough – but the ability to build their own app within the streaming service's client player has proved...
February 14th, 2013 by Music Ally
We break down the musicians on Twitter into four main types (from ubiquitous to anonymous) to understand what tweeting strategy works best and why.
January 30th, 2013 by Music Ally
Lead: every day brings a new service or app but most of them barely cause a flicker. But the ones that last the distance can really change everything. Think iTunes, Facebook, YouTube and Twitter – companies...
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