Reports Archive - Sandbox

These are Music Ally's Reports Archives, available exclusively to our Subscribers. Here you can find past issues of our Sandbox and Insight Reports and download the PDFs.

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September 24th, 2014 by Music Ally

Sandbox 117 cover

Lead: Videos used to the the bit that swallowed up most of the marketing budget but today they can be shot relatively quickly and cheaply. We speak to those who commission and create videos to hear what...

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September 10th, 2014 by Music Ally

Sandbox 116 cover

Lead: SoundCloud is (finally) moving towards moentising its platform and Mixcloud is adding new premium subscription tiers. Both have prided themselves on the part they play in giving underground and cutting-edge...

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August 27th, 2014 by Music Ally

Sandbox 115 cover

Lead: Individual music videos (hello, Psy) do incredibly well on YouTube but music-centric channels limp far behind those with other types of media content. We look at the most successful channels in gaming,...

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July 30th, 2014 by Music Ally

sandbox 114 cover

Lead: Shazam is much more than just a way of identifying a song and maybe buying or streaming it. We look at the ways it has evolved and how it has made itself an essential and powerful part of any music...

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July 16th, 2014 by Music Ally

Sandbox 113

Lead: BitTorrent is still regarded by the traditional music business with suspicion even though acts like Madonna and Lady Gaga have drawn on it for their marketing. The company has used its Bundles model...

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July 2nd, 2014 by Music Ally

Sandbox 112

Lead: Pixies, Mondays, MBV, Stone Roses, Eagles, Blur… coming back to life after years and decades in (semi)retirement is increasingly possible thanks to the power of the connected fan and the accessible...

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June 18th, 2014 by Music Ally

Sandbox 111 - front cover

Lead: A decade ago album previews were seen as piracy catnip and commercial suicide, but now some form of pre-release stream is the norm in marketing. Media partners, brand sponsors and even hosting the...

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June 4th, 2014 by Music Ally

Sandbox 110

Lead: Bandcamp is a significant sales platform for artists – especially DIY ones. But it is also proving its worth as a streaming/discovery channel as well as a new type of social network. We look at...

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May 21st, 2014 by Music Ally

Sandbox 109 cover photo

Lead: Twitter has turned the hashtag into a powerful marketing tool and now Facebook, Instagram and even Amazon are piling on. We look at how hashtags can be best used, where they can go disastrously wrong...

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