Reports Archive - Sandbox

These are Music Ally's Reports Archives, available exclusively to our Subscribers. Here you can find past issues of our Sandbox and Insight Reports and download the PDFs.

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July 29th, 2015 by Music Ally

Sandbox 138 cover image

Lead: Music is no longer acting coyly around dating apps and has fully charged into that world as a marketing channel. We look at who the most adventurous have been here and also explain where these relationships...

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July 15th, 2015 by anthonym

Music Ally Sandbox 137

Lead: Latin America has been seeing staggering growth in record music income recently and the region is fizzing with potential. How, then, can acts be successfully marketed there? We speak to those deep...

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June 17th, 2015 by Nikoo Sadr

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Lead: Streaming is unlocking intricate data about super fans and their listening behaviour, putting artists and labels in powerful new positions to make the most of this real-time flow of analytics. Hailed...

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May 20th, 2015 by Music Ally

Music Ally Sandbox 133 - Twitter Turned Up

Lead: Audio Cards push Twitter way beyond 140 characters and allow the platform to include actual songs. On the surface, this could be dismissed as a gimmick, but both mega-acts and emerging artists are...

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May 6th, 2015 by Music Ally

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Lead: Periscope and Meerkat are the two hottest (i.e. most hyped) apps of the year so far. Only a handful of musicians have used them in their marketing thus far and the results have been, frankly, mixed....

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April 22nd, 2015 by Music Ally

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Lead: Prodigy, Skrillex, Steve Aoki and more are all piling onto Twitch, hailing it as an exciting new gaming platform that connects them to an otherwise-unreachable audience. They are also licensing music...

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April 8th, 2015 by Nikoo Sadr

Lead: Messaging apps are growing at a rate of knots but music has played a back seat role until recently. Major acts like Paul McCartney, Madonna and Taylor Swift are all turning to the likes of Line and...

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March 25th, 2015 by leo@musically.com

Sandbox129

Lead: Artists often run multiple social media accounts as part of their marketing. But just how well are they using them? And are they tailoring content to the specifics of each platform? Or treating them...

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March 11th, 2015 by Music Ally

Sandbox 128

Lead: The music industry has embraced retargeting in recent years as it looks to get more bang for its online advertising buck. The ROIs might be tantalisingly high but the practice comes with all manner...

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