Reports Archive - Sandbox

These are Music Ally's Reports Archives, available exclusively to our Subscribers. Here you can find past issues of our Sandbox and Insight Reports and download the PDFs.

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November 19th, 2014 by Music Ally

sandbox 121 cover

Our lead feature this week explores the 10 Worst Ideas in Digital Marketing, as marketers, label bosses and artist managers vent their spleen on some of the campaigns and technologies that are at best...

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October 22nd, 2014 by Music Ally

Sandbox 119 - Physical Exorcise: The Rise of the Digital-Only Label

Lead: Digital-only labels are slowly but steadily becoming part of the landscape. By removing physical stock, they dramatically cut overheads and can move much faster, putting out more releases across...

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October 16th, 2014 by Music Ally

subsconia1

Following our recent Tools piece on how Google+ gif maker Google+Motion can be used for artist campaigns, here’s a fresh example of a band that actually use it. Italian rock band Subsonica has, in partnership...

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October 8th, 2014 by Music Ally

Sandbox 118

Lead: Everyone loves free stuff, don't they? Not always, as U2 and Apple found out when pushing the Songs Of Innocence album into 500m iTunes accounts last month quickly went from PR coup to PR disaster....

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October 5th, 2014 by Music Ally

Sandbox 120

Lead: Who needs an artist website in an age of Facebook, Twitter and Tumblr? It turns out lots of people do because they allow you to better control the visuals of a campaign as well as the audience relationship....

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September 24th, 2014 by Music Ally

Sandbox 117 cover

Lead: Videos used to the the bit that swallowed up most of the marketing budget but today they can be shot relatively quickly and cheaply. We speak to those who commission and create videos to hear what...

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September 10th, 2014 by Music Ally

Sandbox 116 cover

Lead: SoundCloud is (finally) moving towards moentising its platform and Mixcloud is adding new premium subscription tiers. Both have prided themselves on the part they play in giving underground and cutting-edge...

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August 27th, 2014 by Music Ally

Sandbox 115 cover

Lead: Individual music videos (hello, Psy) do incredibly well on YouTube but music-centric channels limp far behind those with other types of media content. We look at the most successful channels in gaming,...

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July 30th, 2014 by Music Ally

sandbox 114 cover

Lead: Shazam is much more than just a way of identifying a song and maybe buying or streaming it. We look at the ways it has evolved and how it has made itself an essential and powerful part of any music...

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