Reports Archive - Sandbox

These are Music Ally's Reports Archives, available exclusively to our Subscribers. Here you can find past issues of our Sandbox and Insight Reports and download the PDFs.

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July 30th, 2014 by Music Ally

sandbox 114 cover

Lead: Shazam is much more than just a way of identifying a song and maybe buying or streaming it. We look at the ways it has evolved and how it has made itself an essential and powerful part of any music...

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July 16th, 2014 by Music Ally

Sandbox 113

Lead: BitTorrent is still regarded by the traditional music business with suspicion even though acts like Madonna and Lady Gaga have drawn on it for their marketing. The company has used its Bundles model...

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July 2nd, 2014 by Music Ally

Sandbox 112

Lead: Pixies, Mondays, MBV, Stone Roses, Eagles, Blur… coming back to life after years and decades in (semi)retirement is increasingly possible thanks to the power of the connected fan and the accessible...

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June 18th, 2014 by Music Ally

Sandbox 111 - front cover

Lead: A decade ago album previews were seen as piracy catnip and commercial suicide, but now some form of pre-release stream is the norm in marketing. Media partners, brand sponsors and even hosting the...

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June 4th, 2014 by Music Ally

Sandbox 110

Lead: Bandcamp is a significant sales platform for artists – especially DIY ones. But it is also proving its worth as a streaming/discovery channel as well as a new type of social network. We look at...

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May 21st, 2014 by Music Ally

Sandbox 109 cover photo

Lead: Twitter has turned the hashtag into a powerful marketing tool and now Facebook, Instagram and even Amazon are piling on. We look at how hashtags can be best used, where they can go disastrously wrong...

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May 7th, 2014 by Music Ally

Sandbox 108 cover image

Lead: summers for the music industry have traditionally meant festivals, but this year's "summer of sport" spells out huge opportunities for music to get involved – and all beyond the standard tie-in...

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April 23rd, 2014 by Music Ally

Sandbox 107 cover

Lead: the music business used to run on guesswork and now it's awash with intricate data. But are we now generating data for data's sake? Or is this actually helping in refining music marketing and getting...

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April 9th, 2014 by Music Ally

Sandbox 106 Front cover

Lead: If everyone has content on YouTube, how do you stand out? MCNs claim they have the answer to boosting views and driving a sharp uptick in revenue. Are they earning their keep with their immense expertise?...

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