The Appside presents: Publishing apps – what’s the story?

When: June 26th, 18:00 to 21:00, Where: 2 New Street Square EC4A 3BZ London United Kingdom

The Appside presents: Publishing apps – what’s the story?

Hosted by Deloitte

Tuesday, 26 June 2012 from 18:00 to 21:00 (GMT)

The second in a series of events from the new apps business information service The Appside considers the world of book publishing apps. This event features a quickfire showcase of some of the hottest publishing apps (many of which are yet to be released) and will consider overall trends and statistics in publishing apps, the thorny question of how to market your app in such a crowded marketplace and hear from publishers discussing the economics and the challenges in building and monetising apps. Join us for a great evening of demonstrations, debate and drinks.

6.00 Welcome and registration

6.30 Publishing apps – an overview

Stuart Dredge, Editor in Chief, The Appside

6.35 Publishing apps – the stats

Richard Firminger, Flurry

6.50 Marketing and discoverablity

Justin Moodie, Founder, Clerkenwell Digital

7.00 Show and tell:

Paul Brindley from The Appside chairs a series of quickfire four minute presentations followed by a three minute Q&A featuring some of the most innovative publishing apps.

Touch Press

Dave Addey, Agant

James Huggins, Made In Me

Barry O’Neill, Ideal Binary/Storytoys

Jon Salt, Random House

More case studies tbc

8.00 Publisher panel discussion

Philip Jones, Deputy Editor, The Bookseller chairs a panel of book publishers discussing the economics of publishing apps, the challenges involved in marketing apps and how the business is likely to evolve.

Michael Bhaskar, Profile

Alex Gatrell, HarperCollins

Kate Wilson, Nosy Crow

One more publishers tbc

8.30 Drinks and networking

And here are some of the events we've attended recently...

Music Connected 2012

When: 9th May. 10am, Where: Glazier Hall, 9 Montague Close, London, SE1 9DD

The Association of Independent Music (AIM) and Consolidated independent will deliver the tenth edition of Music Connected, which will focus on the following:

• Digital Market Place: a space to meet the industry’s key digital music companies.
• Conference Zone: a programme of seminars, workshops and presentations on digital music issues.
• Network Room: a space for informal meeting chatting

Music Ally’s co-founder Paul Brindley will chair the following panels:

• YouTube: maximising revenue and marketing opportunities
• Emerging digital markets: top services, trends and how to approach

For more information: www.musicindie.com/events/aim/2012/05/09/1126

to

Web-based Training (April – May 2012)

When: TBC, Where: Web-based Training

The training will take place at 4.00pm BST on the days below (except the first session which will be 3.30pm). For those of you that are based internationally, please note that this is British Summer Time and work out your country time accordingly and diarise please to work out the time difference.

This is web-based training and will be delivered via the internet using a platform called Instant Presenter, no need to download anything. We will email attendees the link before each module and you just type in your name and email and your in! You will see our presenter and slides/demos etc, and can interact via the chat function and questions submit box.

The training will be delivered by our digital guru Toby Lewis (with support from Rob MacAllister on the interactive chat). It is a straight forward system and you will see when you login how simple it is : )
The training modules will run as follows:

Tues   3rd April     Twitter (3.30pm start!)
Thurs 5th April     Facebook
Tues   10th April  Email/CRM
Thurs 12th April  Web Presence
Tues    17th April  YouTube/Webcam
Thurs  19th April  Advertising
Tues    24th April  Blogging, Online PR, Listings
Thurs  26th April  Making and Selling
Wed     2nd May     Apps/Mobile
Thurs  3rd May     Analytics and Metrics

Compact: Making the Most of Digital Marketing Platforms

When: 4th & 25th April , 10:15 to 16:30, Where: Digital City, Teesside University, Middlesbrough TS1 3BA

Compact: Making the Most of Digital Marketing Platforms takes an in depth look into the key channels for marketing music using digital media and will assist in developing a strategy for your music business. Across the two sessions you will learn…

• How to build a complete strategic digital campaign
• Effective communication through your social networks
• The impact of advertising on social networks and other online platforms
• Methods to develop and monitor your fanbase
• What you can learn from analytics and metrics
• Enhancing your video content
• Use new marketing technology – mobile / apps

This is delivered in two parts on 4th & 25th April 2012 by Music Ally, who are globally recognised as a provider of digital music intelligence and strategy. Music Ally has been providing digital training to the global music industry for almost a decade.