Generator – Newcastle

When: 8th and 28th of February, Where: Newcastle - Dance City

Compact: Making the Most of Digital Marketing Platforms takes an in depth look into the key channels for marketing music using digital media and will assist in developing a strategy for your music business. Across the two sessions you will learn…

• How to build a complete strategic digital campaign
• Effective communication through your social networks
• The impact of advertising on social networks and other online platforms
• Methods to develop and monitor your fanbase
• What you can learn from analytics and metrics
• Enhancing your video content
• Use new marketing technology – mobile / apps

The Appside presents: ‘Music apps – beyond the hype’

When: Tuesday, March 6, 2012 from 6:00 PM to 9:00 PM (GMT), Where: Deloitte Auditorium, 2 New Street Square, EC4A 3BZ London, UK

The Appside presents: ‘Music apps – beyond the hype’

Sponsored by Mobile Roadie

18:00-21:30 Tuesday 6 March 2012

Deloitte Auditorium
2 New Street Square
EC4A 3BZ
London

In association with Music Ally, hosted by Deloitte.

2011 was a big year for mobile apps; streaming apps, radio apps, discovery apps, ticketing apps, artist apps, remix apps, festival apps, album apps, music magazine apps, lyrics apps. With 44% of US smartphone users claiming to have used at least one music app, that’s an active music apps market of just under 50 million in the US alone. But in such a crowded marketplace, monetising your app or just getting the app noticed are serious challenges. Artist apps in particular have struggled to rise above the more popular games or music service apps like Just Dance 3 Autodance, Shazam and Spotify.

‘Music apps – beyond the hype’ takes an in-depth look at the business realities of producing, marketing and monetising music related apps. The event features an overview of the music apps market, practical advice on how best to market your apps, instructive lessons from a variety of artist apps case studies, and a variety of speakers from across the music apps value chain.

This event is the first evening seminar in a series of events throughout 2012 from The Appside (www.theappside.com). The Appside is a new business intelligence service for the apps business, launched last year by Music Ally. Look out for future Appside events on publishing apps, film & TV apps and games apps later in the year.

18:00 – 18:30 – REGISTRATION

18:30 – 18:40 – MARKET OVERVIEW AND INTRODUCTION
Stuart Dredge, Editor in chief, The Appside and Music Ally

18:40 – 18:50 – THE STATS ABOUT APPS
Richard Firminger, Managing Director Europe, Flurry

18:50  -  19:30 ARTIST APPS CASE STUDIES INTERVIEWS
David Emery, Head of marketing, Beggars (Adele)
Nikke Osterback, Atlantic Records UK (Lykke Li fanclub app (Mobile Backstage) and Mike Scanner (Mobile Acuity))
Tony Barnes, Digital Media Manager, EMI

19:30 – 20:00 KEYNOTE PRESENTATIONS / INTERVIEW – MUSIC APPS AND APIs
Neil Tinegate, VP Digital Projects, EMI
Sten Garmark, Director of Platform, Spotify

20:00 – 20:30 – THE FUTURE FOR MUSIC APPS: A PANEL DISCUSSION

Martyn Davies, CEO, Six Two Productions
Neil Tinegate, VP Digital Projects, EMI
Kim de Ruiter, Partner,  Noise Inc
Stephen O’Reilly, Director of International Sales, Mobile Roadie
Matthew Guest, Senior Manager, Deloitte

20:30  – DRINKS AND NIBBLES

For more information on the speakers please click their name or follow this link.

For corporate bookings and group discounted rates please contact anthony@musically.com

And here are some of the events we've attended recently...

by:Larm

When: 16th - 18th February, Where: Oslo, Norway

Music Ally has programmed two day’s worth of conference panels, discussions and presentations around the theme of streaming. Models ranging from lockers, interactive radio, audio and video will be showcased, discussed and examined to explore whether the ‘Scandinavian model’ is the future for all of us. Issues such as artist royalties, marketing techniques, future services, current habits, and the real numbers behind streaming will be looked at over the two days.

Qlabs

When: TBC, Where: TBC

The start of 2012 brings the launch of a new, invite-only initiative spearheaded by Quintessentially Events, MusicAlly and Noise Inc called Qlabs.

The objective of QLabs is to bring together a select group of 20 senior individuals in the Entertainment and major brands space on a quarterly basis to network, debate, possibly find solutions to and perhaps even begin action to solve or improve a series of business challenges. Each session will be moderated by Noise Inc’s Creative and Innovations Director Dino.  Amongst other things, Dino has helped to shape and launch the digital strategy for most of Disney’s major film releases over the past 7 years in addition to creating innovative campaigns for brands such as Sony Playstation, NBC Universal, Tesco, Xbox, Mr. Men and the BBC. He has also helped launch his clients and his own IP and has been coding games for over 20 years.

Web-based Training

When: TBC, Where: Web-based Training

We are currently running a series of webinars covering ten topics around digital marketing.

The dates and topics for the webinars are as follows:

Tues 10th Jan      Facebook
Thurs 12th Jan     Twitter
Tues 17th Jan      Email/CRM
Thurs 19th Jan     Web Presence
Tues 24th Jan      YouTube/Webcam
Thurs 26th Jan     Advertising
Tues 31st Jan      Blogging, Online PR, Listings
Thurs 2nd Feb      Making and Selling
Tues 7th Feb        Apps/Mobile
Thurs 9th Feb       Analytics and Metrics

Please contact anthony@musically.com for more details or phone the office on +44 (0) 207 420 4320