The Leading Question is a focused, dedicated consumer research resource for the digital media industry. The result of a unique industry partnership between Music Ally and The Strategy Room, bringing together our cross industry skills in:
Clients have included Orange, Tesco, Sony Ericsson, Philips, Warner Music, EMI, Universal Music, BBC and Vodafone
“As a client of Speakerbox from its inception in 2005 we found it an invaluable insight resource. It helped to inform our music strategy and consumer-focused innovations. The Leading Question bring a practical, commercial approach backed by the specialised industry knowledge essential in this fast moving sector”
Senior Product Manager, Music
Music Ally has provided digital market studies, competitor profiling, licensing landscape insight and forecast analysis for companies ranging from Cap Gemini and (global rights body) CISAC to smaller firms on the lookout for opportunities to differentiate or find opportunities in the changing landscape.
“Music Ally is a cut above other research houses. They provide valuable and independent analysis into the rapidly evolving digital music sector; we have been extremely impressed with the research work we commissioned from them”
Global Digital Head
Universal Music Group International