Digital Marketing Research

Consumer Research & Insight

The Leading Question is a focused, dedicated consumer research resource for the digital media industry. The result of a unique industry partnership between Music Ally and The Strategy Room, bringing together our cross industry skills in:

  • Quantitative and qualitative research
  • Customer segmentation
  • Business strategy and modelling
  • Market sector and data analysis
  • Market and beta testing of services and devices
  • Digital and physical retail
  • Brand development and marketing

Clients have included Orange, Tesco, Sony Ericsson, Philips, Warner Music, EMI, Universal Music, BBC and Vodafone

“As a client of Speakerbox from its inception in 2005 we found it an invaluable insight resource. It helped to inform our music strategy and consumer-focused innovations. The Leading Question bring a practical, commercial approach backed by the specialised industry knowledge essential in this fast moving sector”
Andrew Banks
Senior Product Manager, Music

Market Studies

Music Ally has provided digital market studies, competitor profiling, licensing landscape insight and forecast analysis for companies ranging from Cap Gemini and (global rights body) CISAC to smaller firms on the lookout for opportunities to differentiate or find opportunities in the changing landscape.

“Music Ally is a cut above other research houses. They provide valuable and independent analysis into the rapidly evolving digital music sector; we have been extremely impressed with the research work we commissioned from them”
Rob Wells
Global Digital Head
Universal Music Group International


Case Study: Ministry of Sound


Ministry of Sound is the largest independent label in the UK. They approached us to help them secure the same level of success in international markets, primarily through intelligence on localised digital dynamics including the best local distributors and the social media opportunity in each major market.

“Ministry of Sound have already established a hugely successful digital bundles business here in the UK. We reached out to Music Ally to tap into their expertise on digital music sales and distribution across Continental Europe and beyond, given our global brand positioning as an authority on dance music. Music Ally’s insights into the international digital music industry are second to none, and they were able to supply a wealth of recommendations across each key territory, backed up by comprehensive market data. This research has been invaluable in developing our digital business on an international level”
Duncan Collins – MD Ministry of Sound

Case Study: PD3

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pd3 is a creative agency with topline global clients like Nike, Victorinox and O2. They asked us to supply research and statistics around trends in the UK market to help inform a client presentation.

“We asked Music Ally to support a major client presentation by providing us with insight and research into the current state of the UK’s music industry and the behaviour of its consumers across physical and online sales channels, traditional radio and television; with a particular focus on streaming music and its impact on consumption behaviour. We came to them with a very tight deadline which they turned around with ease. We couldn’t have been happier with the results!”

Cameron Farrelly – Music Marketing Partnerships