Nike+ Running app adds Spotify music (and ‘Pace Stations’)
When Spotify announced its new running features earlier in the summer, it also talked about a partnership that would bring streaming music to Nike’s separate running app. That happened yesterday with an update to the iOS...
July 21, 2015
Shazam adds visual recognition features through Digimarc deal
Shazam has built its business based on audio recognition – initially of music, and subsequently TV shows and ads. Now it’s expanding into visual recognition through a deal with digital watermarking firm Digimarc. The...
May 29, 2015
Twitter adds Audience Insights
One for marketing and advertising teams to toss their morning tea/coffee/gingivitis-beckoning “energy” drink in the air in joy. Twitter has launched Audience Insights that, as the name suggests, gives detailed analytics...
May 28, 2015
Facebook adds ability to subscribe to events, including music
Facebook has a new feature that could be useful to musicians: a “Subscribe” button for events posted on the social networks. It’s hosted within the events section of all pages on Facebook according to TechCrunch, offering...
March 31, 2015
Facebook adds peer-to-peer payments in Messenger app
One of the more interesting offshoots from messaging apps is peer-to-peer payments, and Facebook just dived in to the market. “Today we’re adding a new feature in Messenger that gives people a more convenient and secure...
March 18, 2015
Facebook adds new tools for Page owners to promote their events
Facebook’s latest ad unit could come in handy for music marketers: “We’re announcing new features that help Pages promote their events and see how they’re performing,” announced the social network yesterday....
August 30, 2014
MTV adds Best Lyric Video category to its Video Music Awards
MTV’s latest Video Music Awards (VMAs) event takes place on 24 August, and this year there’s a new category: Best Lyric Video. Responding to the growing trend for songs to be released with a lyric video ahead...
August 19, 2014
Spotify’s latest ad campaign swerves TV for more social spin on marketing
When Spotify launched a series of TV ads last year, it was a big talking point within the industry – even if much of that chatter was people scratching their heads about why the ads didn’t actually explain Spotify....
June 23, 2014
Turntable.fm adds ‘Gold’ pay-what-you-like premium tier
Tony Hadley will be chuffed: 'Gold' is becoming the word of choice for digital music services launching a premium tier to upsell free users to.
July 17, 2013
Is Facebook really suitable for ads, wonders world’s biggest ad boss
As CEO of marketing and communications giant WPP, Sir Martin Sorrell has clout when it comes to talking about the future for advertising. So to hear that he's not convinced about Facebook and social media ads is pretty startling
March 3, 2010