Tag: adds

Read More

Nike+ Running app adds Spotify music (and ‘Pace Stations’)

When Spotify announced its new running features earlier in the summer, it also talked about a partnership that would bring streaming music to Nike’s separate running app. That happened yesterday with an update to the iOS...
Read More

Shazam adds visual recognition features through Digimarc deal

Shazam has built its business based on audio recognition – initially of music, and subsequently TV shows and ads. Now it’s expanding into visual recognition through a deal with digital watermarking firm Digimarc. The...
Read More

Twitter adds Audience Insights

One for marketing and advertising teams to toss their morning tea/coffee/gingivitis-beckoning “energy” drink in the air in joy. Twitter has launched Audience Insights that, as the name suggests, gives detailed analytics...
Read More

Facebook adds ability to subscribe to events, including music

Facebook has a new feature that could be useful to musicians: a “Subscribe” button for events posted on the social networks. It’s hosted within the events section of all pages on Facebook according to TechCrunch, offering...
Read More

Facebook adds peer-to-peer payments in Messenger app

One of the more interesting offshoots from messaging apps is peer-to-peer payments, and Facebook just dived in to the market. “Today we’re adding a new feature in Messenger that gives people a more convenient and secure...
Read More

Facebook adds new tools for Page owners to promote their events

Facebook’s latest ad unit could come in handy for music marketers: “We’re announcing new features that help Pages promote their events and see how they’re performing,” announced the social network yesterday....
Read More

MTV adds Best Lyric Video category to its Video Music Awards

MTV’s latest Video Music Awards (VMAs) event takes place on 24 August, and this year there’s a new category: Best Lyric Video. Responding to the growing trend for songs to be released with a lyric video ahead...
Read More

Spotify’s latest ad campaign swerves TV for more social spin on marketing

When Spotify launched a series of TV ads last year, it was a big talking point within the industry – even if much of that chatter was people scratching their heads about why the ads didn’t actually explain Spotify....
Read More

Turntable.fm adds ‘Gold’ pay-what-you-like premium tier

Tony Hadley will be chuffed: 'Gold' is becoming the word of choice for digital music services launching a premium tier to upsell free users to.
Read More

Is Facebook really suitable for ads, wonders world’s biggest ad boss

As CEO of marketing and communications giant WPP, Sir Martin Sorrell has clout when it comes to talking about the future for advertising. So to hear that he's not convinced about Facebook and social media ads is pretty startling