July 22nd, 2014 by Music Ally Blog

We’ve regularly written about mobile firm Flurry over the last five years: it regularly publishes data harvested from the apps that use its analytics service, to help people understand trends in...

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July 15th, 2014 by Music Ally Blog

Companies advertising on Twitter will now have more metrics to judge the effectiveness of those ads. Twitter unveiled a new feature on Friday: “organic tweet analytics… an enhanced Tweet activity...

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July 10th, 2014 by Music Ally Blog

Image-focused social media service Pinterest has never made any money, but that’s about to change. After a trial of “promoted pins” the company is ready to start selling them to advertisers,...

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July 10th, 2014 by Music Ally Blog

Research firm eMarketer has published some new numbers on the growth of the global advertising market, including digital. It sees brands spending $545.4bn on ‘paid media’ this year, up 5.7%...

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June 30th, 2014 by Music Ally Blog

Changes are afoot within YouTube at its higher executive levels, with head of product Shishir Mehrotra stepping down from his role this week. “Shishir has taken on an advisory role at Google,”...

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June 24th, 2014 by Music Ally Blog

The Interactive Advertising Bureau (IAB) has released its latest report into the growth of digital ads in the US, claiming that US interactive ad revenues grew by 17% in 2013 to $42.8bn – a record total,...

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June 23rd, 2014 by Music Ally Blog

UK-based music startup Bloom.fm made headlines yesterday with its claim that Apple is barring it from advertising to iOS owners using the company’s iAd mobile advertising network. “Apple just...

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June 23rd, 2014 by Music Ally Blog

Facebook is tweaking the ads that appear in the right-hand column of its website, with a new design that the social network says has shown “significantly higher click-through rates” than the...

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May 6th, 2014 by Stuart Dredge

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There's a lot of excitement in the advertising world around 'native' ads, which blend seamlessly into (or even look just like) regular content in online services. This week saw new announcements from Pandora...

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