February 2nd, 2015 by Music Ally Blog

You’ve likely read umpteen articles about Facebook’s news feed algorithm over the last couple of years: how it narrows down the 1,500 daily posts the average user could see in their feed to around...

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January 28th, 2015 by Music Ally Blog

After a lengthy period of growth without any revenues coming in, Snapchat launched its advertising offering last year, with Universal Pictures first to bite with an ad for horror movie Ouija. Now AdAge...

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September 29th, 2014 by Music Ally Blog

Universal Music Group has followed Vevo in partnering with advertising technology firm MirriAd, which specialises in digitally inserting ads into music videos. The Financial Times notes that the partnership...

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September 24th, 2014 by Music Ally Blog

US firm INDMusic has been helping artists and labels squeeze more income out of YouTube for some time now, most famously Mad Decent for Baauer’s ‘Harlem Shake’. Recently, the company expanded its...

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September 16th, 2014 by Music Ally Blog

British newspaper The Guardian has long had a unique funding model. There’s advertising and cover price sales, of course, but it is also heavily underwritten by the Scott Trust, essentially there to...

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August 27th, 2014 by Music Ally Blog

Yesterday morning, we reported on SoundCloud’s plans to introduce advertising on its surface with an initially-limited number of partner artists and distributors. Now CEO Alexander Ljung has been giving...

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August 25th, 2014 by Music Ally Blog

Here’s the latest example of Twitter’s Amplify advertising initiative being used for music, with a branded spin. Pop star Ariana Grande will premiere four songs from her new album on Twitter this week,...

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July 22nd, 2014 by Music Ally Blog

We’ve regularly written about mobile firm Flurry over the last five years: it regularly publishes data harvested from the apps that use its analytics service, to help people understand trends in...

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July 15th, 2014 by Music Ally Blog

Companies advertising on Twitter will now have more metrics to judge the effectiveness of those ads. Twitter unveiled a new feature on Friday: “organic tweet analytics… an enhanced Tweet activity...

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