Tag: advertising

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Sandbox Issue 210: Bounty Hunters. The Buried Treasure of Affiliate Marketing

Lead: Affiliate marketing in music used to mean taking a few pennies from download sales that you drove on iTunes or CDs that you pushed on Amazon. But with Apple Music offering significant bounties for driving subscriptions...
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Sandbox Issue 208: Making Micro Waves

Lead: In an age of constant digital distractions, sometimes it is better to play the short game. We trace the rise of the micro ad and how it is being tailored to stand out when users are rapidly hopping and grazing across...
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WMG signs partnership to boost video advertising revenues

Warner Music Group has announced a new partnership, with Sony Pictures subsidiary Internet Media Services (IMS), which the label hopes will boost its advertising revenues in some under-monetised parts of the world. IMS...
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Spotify is testing skippable advertisements in Australia

One of YouTube’s key features on the advertising side are skippable adverts: its ‘TrueView’ format is based on advertisers only paying when someone chooses to watch an ad, rather than to skip it. Could this kind...
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Spotify’s Danielle Lee talks brands, audio and diverse recruitment

“Music data, I think, is really unique. We really believe that we can extract unique insights based on how you stream. You can understand habits. You can understand moods, mindsets, tastes. And you can start to predict...
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Spotify bags new CCO as analyst hails advertising potential

Spotify has appointed a new chief content officer, Dawn Ostroff, who was previously president of entertainment for media firm Condé Nast. She’ll be based in the company’s New York office reporting directly to CEO Daniel...
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US podcast ad revenues set new record of $314m in 2017

Brands are spending even more money advertising within podcasts, according to a new study published by ad-industry body the IAB and consultancy firm PwC. It claims that US podcast advertising spend grew by 86% to $314m in...
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Facebook shuts down its ‘partner categories’ for ad-targeting

Facebook has announced that it’s shutting down its ‘partner categories’ ad-targeting feature. “This product enables third party data providers to offer their targeting directly on Facebook,” explained the social...
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Pandora to buy ad-tech firm AdsWizz for $145m

Pandora’s last major acquisition of another company, ticketing firm Ticketfly, didn’t go so well: bought for $450m in October 2015, then sold for $200m less than two years later. The company will be hoping for a better...
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YouTube to ‘frustrate and seduce’ its music users with ads

We know from Spotify’s growth that free music-streaming can be a powerful funnel towards paid subscriptions. We also know that YouTube’s catalogue of music videos is the biggest free music-streaming funnel of all:...
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Google publishes latest report on how it tackles ‘bad ads’

Among the areas of historical tension between music rightsholders and Google has been the use of its advertising network on piracy sites. Although in this case, Google has been pretty responsive, regularly providing updates...
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Spotify launches its self-serve Ad Studio in the UK and Canada

Six months on from its public-beta launch in the US, Spotify's Ad Studio is expanding to the UK and Canada. The self-serve advertising platform lowers the minimum price of an audio-ad campaign on Spotify, opening it up to...