Experts – many of them working in or for online-video companies – have predicting an imminent drain of advertising spending from TV to online video.
April 23rd, 2013 by Music Ally
Twitter has taken a big step forward in its advertising business, signing a deal with Publicis' Starcom MediaVest Group worth "hundreds of millions of dollars over several years" according to the Financial...
March 5th, 2013 by Stuart Dredge
As the world's largest streaming music service, YouTube's ability to make money from ads is being scrutinised increasingly intensely by music rightsholders. Watch for the ripples from All Things Digital's...
February 26th, 2013 by Music Ally
YouTube has been pleased at the success of its option allowing users to skip pre-roll ads after a few seconds, with advertisers only paying when they don't.
February 19th, 2013 by Music Ally
The latest Facebook-fuelled kerfuffle on the tech blogs was spawned by on-stage comments by VP of business and marketing relationships David Fischer at the Stanford Future of Media conference this week.
February 7th, 2013 by Music Ally
Google has announced some new features for its AdWords advertising system: 'enhanced campaigns'. We think they're pretty significant.
February 6th, 2013 by Music Ally
Facebook is trying a new form of ad-targeting in the US called Lookalike Audiences, which could be useful for any music artist with a decent mailing list.
January 30th, 2013 by Music Ally
Momentum is gathering behind increased scrutiny of which brands are advertising on pirate sites, and which ad networks they're using to do it.
January 18th, 2013 by Music Ally
Tech industry analyst Gartner has published its latest forecasts for mobile advertising spend – a topic of considerable interest to many music rightholders keen to explore more ad-supported music models.
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