Tag: advertising

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Apple allowing other ad networks for iPhone. But not Google’s.

Here's the next controversy around Apple's developer agreement specifying what people can and can't do in their apps. It's been tweaked (again) to allow developers to use mobile ads supplied by companies other than Apple,...
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BigAudioAds makes it easier to make ads for streaming services

Bigger labels might find it easy to create audio ads for streaming services like Spotify and we7, but what about smaller outfits? A new startup that could help is BigAudioAds, which has been launched by the creator of Spotify...
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Facebook launches guide to effective Facebook advertising

While it sorts its privacy issues out, Facebook is also encouraging brands (and bands) to invest more in adverts on its site. To help, it's launched an online Guide to Facebook Ads, offering practical advice and case studies...
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More details emerge on Apple’s iAd pricing

Apple announced its new iAd mobile advertising platform recently, which will allow brands (including labels) to place interactive ad units within apps for iPhone, iPod touch and iPad. Now the Wall Street Journal has more...
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Now Apple may have banned all ad networks from iPhone

The controversy surrounding Apple's new terms and conditions for iPhone developers is heating up by the day. We wrote yesterday about a new clause seemingly banning analytics tools from iPhone apps, but it's quickly become...
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Hulu made $100m in revenues last year

US online TV service Hulu has announced that it generated more than $100 million of revenues from advertising last year, and is on track to pass that figure by the middle of this year too.
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Enter the iAd?

Online media news site MediaPost claims to have got the scoop on Apple's plans for mobile advertising. However, its details are sketchy, to say the least: it claims the initiative will be called 'iAd', and that it will be...
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we7 announces display advertising deal with Yahoo

Much of the talk around streaming music recently has been about the label-driven push for startups to focus more on their premium subscription offerings, rather than free ad-supported music.
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Sky to promote new albums to its satellite TV customers

UK satellite TV firm Sky has announced plans to promote a new album on its Sky Anytime on-demand platform every Monday this month. Customers will be able to listen to albums by Marina & The Diamonds, Ellie Goulding, The White...
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YouTube debuts ads on its mobile websites

YouTube has announced that it's launching adverts for the first time on its home, search and browse pages of its US and Japanese mobile sites. "This is a great way for advertisers to reach YouTube viewers across multiple...
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3rd Space criticises WMG over YouTube ads

Fresh from launching a new ad-supported mobile music videos service, 3rd Space chairman Warwick Hill has criticised Warner Music Group's decision to control its own advertising on YouTube. "Warner is a music company, not...
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Report: Twitter ad platform to launch next month

Twitter will unveil its long-anticipated advertising strategy next month, according to MediaPost. The only official statement comes from the company's head of product management and monetization Anamitra Banerji: "We are...