Apple allowing other ad networks for iPhone. But not Google’s.
Here's the next controversy around Apple's developer agreement specifying what people can and can't do in their apps. It's been tweaked (again) to allow developers to use mobile ads supplied by companies other than Apple,...
June 10, 2010
BigAudioAds makes it easier to make ads for streaming services
Bigger labels might find it easy to create audio ads for streaming services like Spotify and we7, but what about smaller outfits? A new startup that could help is BigAudioAds, which has been launched by the creator of Spotify...
June 4, 2010
Facebook launches guide to effective Facebook advertising
While it sorts its privacy issues out, Facebook is also encouraging brands (and bands) to invest more in adverts on its site. To help, it's launched an online Guide to Facebook Ads, offering practical advice and case studies...
May 26, 2010
More details emerge on Apple’s iAd pricing
Apple announced its new iAd mobile advertising platform recently, which will allow brands (including labels) to place interactive ad units within apps for iPhone, iPod touch and iPad. Now the Wall Street Journal has more...
April 30, 2010
Now Apple may have banned all ad networks from iPhone
The controversy surrounding Apple's new terms and conditions for iPhone developers is heating up by the day. We wrote yesterday about a new clause seemingly banning analytics tools from iPhone apps, but it's quickly become...
April 14, 2010
Hulu made $100m in revenues last year
US online TV service Hulu has announced that it generated more than $100 million of revenues from advertising last year, and is on track to pass that figure by the middle of this year too.
April 1, 2010
Enter the iAd?
Online media news site MediaPost claims to have got the scoop on Apple's plans for mobile advertising. However, its details are sketchy, to say the least: it claims the initiative will be called 'iAd', and that it will be...
March 29, 2010
we7 announces display advertising deal with Yahoo
Much of the talk around streaming music recently has been about the label-driven push for startups to focus more on their premium subscription offerings, rather than free ad-supported music.
March 17, 2010
Sky to promote new albums to its satellite TV customers
UK satellite TV firm Sky has announced plans to promote a new album on its Sky Anytime on-demand platform every Monday this month. Customers will be able to listen to albums by Marina & The Diamonds, Ellie Goulding, The White...
March 16, 2010
YouTube debuts ads on its mobile websites
YouTube has announced that it's launching adverts for the first time on its home, search and browse pages of its US and Japanese mobile sites. "This is a great way for advertisers to reach YouTube viewers across multiple...
March 11, 2010
3rd Space criticises WMG over YouTube ads
Fresh from launching a new ad-supported mobile music videos service, 3rd Space chairman Warwick Hill has criticised Warner Music Group's decision to control its own advertising on YouTube. "Warner is a music company, not...
February 24, 2010
Report: Twitter ad platform to launch next month
Twitter will unveil its long-anticipated advertising strategy next month, according to MediaPost. The only official statement comes from the company's head of product management and monetization Anamitra Banerji: "We are...
February 24, 2010