Tag: advertising

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MySpace Music testing audio ads

MySpace Music has begun testing 30-second audio ads, timed to appear after users listen to the first song on a playlist. It's working with online audio ad company TargetSpot to sell the spots, although it's clearly early...
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YouTube introduces video targeting tool for advertisers

YouTube is giving advertisers more control over which videos their ads appear next to, including the ability to choose individual videos, or get suggestions based on keywords, viewer demographics or interest-based categories....
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WMG hires Outrigger Media for online video sales

Warner Music Group has announced that it's working with online video advertising firm Outrigger Media to "identify and secure advertising and brand sponsorships for artists on a variety of online platforms".
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Google revamps AdSense for mobile

Good news for music companies hoping to make money from their mobile sites via advertising.
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WMG back on YouTube with own premium player

YouTube and Warner Music Group have confirmed that the label is to end its nine-month boycott of the video site, but with a deal that alters the way it makes money from YouTube.
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Murdoch reveals plans to refocus MySpace

How to turn MySpace's fortunes around? Rupert Murdoch has given his opinion, saying that the site needs to be refocused as an "entertainment portal" where "people are looking for common interests".
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Blink TV advertising on Take That big-screens

Take That have kicked off their UK stadium tour this month, and Blink TV has announced that it's signed up a bunch of brands to advertise on the big screens during the shows.
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Report claims Spotify making 14p per user from ads

The Register claims to have dug up some worrying figures on how much money Spotify is making in the UK from advertising.
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Google expanding AdSense for mobile apps tests

Google is ramping up its AdSense for mobile apps program, opening up its private beta for more developers to take part.
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Music is like water (and brands are thirsty)

Brand strategist Ko Kawashima is the latest to compare music to water in terms of its increasingly ubiquitous access.
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Imeem defends its advertising business

Fresh from news that it had secured better licensing terms from two of the major labels, Imeem is causing controversy again.
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Google on YouTube: “We’re monetising more than anyone else is making”

Google's David Eun has given an interview to PaidContent in which he says... not very much at all, really. Well, beyond the party line. So YouTube isn't struggling to make money - "we're monetising more than anyone else is...