Pandora still setting sights on AM/FM ad budgets
When ad-supported music-streaming services attract criticism from rightsholders, one of the arguments – see our piece earlier today on YouTube's Robert Kyncl for example – is that there is plenty more money to be unlocked...
September 4, 2017
Snapchat may be losing the attention of advertising agencies
There has been plenty of discussion this week about Snap, Inc’s share price, which has reached a record low following the Snapchat parent company’s IPO earlier this year. Now CNBC has published an article based on...
August 3, 2017
Twitter tests $99-a-month ads subscription service
Just to be clear: not a subscription service for Twitter users. This is all about small-to-medium sized businesses who want to make the process of advertising on Twitter a bit more automated. Under the trial, an account’s...
July 31, 2017
Mobile-video ad-spending tipped to overtake desktop in 2018
The amount of money spent globally on mobile video ads is expected to overtake that spent on desktop video ads next year. The forecast comes from research firm Zenith, which claims that mobile video ad-spending will grow...
July 24, 2017
Spotify for Brands launches Spotify.me tastes site
Spotify’s commercial division has quietly launched a new site that mines the streaming service’s big-data stash. Spotify.Me went live just before the recent Cannes Lions conference, aimed at persuading more brands...
July 11, 2017
Spotify tests ‘sponsored songs’ alongside playlists
Recently, a new option appeared in Spotify’s settings menu: a toggle to turn a feature called ‘sponsored song’ on or off. As we reported at the time, when we asked Spotify what this meant, the company said ‘we...
June 20, 2017
Amazon cracks down on Alexa-like ads for Echo
Amazon has made tentative moves recently to help developers start to make money from their Alexa skills, developed for the company’s Echo devices. However, Amazon is also cracking down on one of the early attempts by...
June 19, 2017
Report: celebrities are flouting influencer marketing guidelines
There’s a lot of excitement around influencer marketing at the moment – including among music-industry marketers – but also concerns about the transparency of this area. Those will only be enhanced by a new report...
June 13, 2017
Vevo capitalises on YouTube troubles with ‘brand-safe’ promise
That awkward moment when you call out one of your own shareholders for being less ‘brand-safe’ than you for any advertisers wanting to avoid having themselves associated with extremist content… Vevo’s latest move...
April 3, 2017
YouTube under fire over ads placed against extremist videos
YouTube and Google’s latest negative headlines aren’t related to music copyright. They concern adverts being pulled from the platforms after being placed next to extremist material. The story has been building fast...
March 20, 2017
Spotify and Disney build a castle for Beauty and the Beast
Spotify and Disney have worked together on an interesting digital marketing campaign for the new Beauty and the Beast film. Users of Spotify’s free tier in the UK are seeing video ads pointing them towards a website...
March 13, 2017
More than a third of UK ad spend will be mobile this year
Research firm eMarketer has put out some new predictions for the UK’s advertising market, with the headline claim that 36.6% of ad spending will be mobile this year: £6.89bn. “Overall digital ad spend will grow 11.0%...
March 8, 2017