Humble Angel boss wants self-serve artist ads on Spotify
As the founder of Playlists.net and subsequently a playlists/streaming-focused executive at Warner Music, Kieron Donoghue knows a thing or two about the streaming ecosystem. Now running indie label Humble Angel Records,...
March 12, 2018
Striking the right notes with artist-focused advertising
Forget big-budget TV ads, billboard campaigns and radio promos. How can labels and other music marketers capitalise on new technologies to run the most effective advertising campaigns for their artists? And how will these...
February 15, 2018
Data firm Pex attempts to track music usage on YouTube
Video and music search engine Pex has weighed in to the value-gap debate, with new data based on its indexing of more than 6.1bn videos and songs on YouTube and other platforms. The aim of its latest study was to understand...
November 3, 2017
Facebook tests relegating page posts to secondary news feed
In recent years, we’ve regularly covered claims by digital marketers that posts from their pages are seeing their ‘organic’ (i.e. not paid for) reach decline. Less of their fans are seeing their posts unless they pay...
October 24, 2017
Video publishers say Facebook mid-roll ads off to slow start
There are high expectations for Facebook’s plans to license music and share advertising revenues from streams of videos including it. But it’s important not to forget the question about how lucrative those revenues will...
October 3, 2017
Vevo hopes for 30% growth after 2016 revenues of $500m
Vevo has been talking about the growth in its advertising business, with the music-videos service having taken in $500m in 2016. Chief sales officer Kevin McGurn told Business Insider that Vevo is expecting 30% growth...
September 11, 2017
Facebook hits back after claims it over-counts young people
Here’s a puzzle for music marketers to figure out: why, if there are only 31 million 18-24 year-olds in the US according to the country’s census data, does Facebook promise you it can reach 41 million 18-24 year-olds...
September 7, 2017
Pandora still setting sights on AM/FM ad budgets
When ad-supported music-streaming services attract criticism from rightsholders, one of the arguments – see our piece earlier today on YouTube's Robert Kyncl for example – is that there is plenty more money to be unlocked...
September 4, 2017
Snapchat may be losing the attention of advertising agencies
There has been plenty of discussion this week about Snap, Inc’s share price, which has reached a record low following the Snapchat parent company’s IPO earlier this year. Now CNBC has published an article based on...
August 3, 2017
Twitter tests $99-a-month ads subscription service
Just to be clear: not a subscription service for Twitter users. This is all about small-to-medium sized businesses who want to make the process of advertising on Twitter a bit more automated. Under the trial, an account’s...
July 31, 2017
Mobile-video ad-spending tipped to overtake desktop in 2018
The amount of money spent globally on mobile video ads is expected to overtake that spent on desktop video ads next year. The forecast comes from research firm Zenith, which claims that mobile video ad-spending will grow...
July 24, 2017