Tag: advertising

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Shazam goes deeper with its augmented reality tech

Shazam is no newcomer to the augmented reality (AR) space: it might not have any Pokémon to catch, but its visual-recognition features launched in 2015. Since then, brands and artists alike have been able to make posters,...
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Spotify UK bags Danone, Bose and Samsung for ‘branded moments’

Spotify’s latest advertising initiative involves selling ‘branded moments’ to brands based on its popular playlists. The initiative launched in the UK in late 2016, and now Spotify has announced that Danone, Bose,...
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Snapchat targets nine-figure ad deals ahead of IPO

Snapchat is on a big push to boost its advertising revenues ahead of its imminent IPO, according to the Wall Street Journal. Its report claimed that Snap, Inc “is in talks with the media-buying arms of several big advertising...
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Facebook tests Instagram-style stories and Messenger ads

Facebook has started testing a couple of interesting new features in its flagship mobile apps. First, some Irish users of its main app are getting a feature called ‘Facebook Stories’ – essentially the Stories feature...
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Pandora rolling out new mobile display ads

At the start of 2017, the buzz around music-streaming is very much focused on the strong growth in subscriptions. Still, companies like Pandora and Spotify are continuing their efforts to launch inventive new advertising...
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Facebook to test ‘mid-roll’ ads (and share the revenues)

Publishers and labels have been agitating for Facebook to strike music-licensing deals and help rightsholders make money from native videos on the social network. Yesterday brought encouraging news on the latter front,...
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Spotify-backed survey predicts streaming ads boom

It’s hardly a surprise to see a study co-run by Spotify concluding that there’s lots more money to be generated by ad-supported music-streaming. Still, the study with advertising firm WPP raises some talking points:...
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These ad-blocking internet users are not for turning

The journalism and online advertising industries have been well and truly spooked by the growth of ad-blocking among web users. Now a study from Adobe will give them more to worry about. It surveyed US internet users, and...
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Instagram says it now has 500k advertisers

Instagram has announced that it now has more than 500,000 active advertisers on its platform. Strong growth, given that Facebook’s photo and video-sharing app only opened up its ads platform a year ago, and grew to 200,000...
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BuzzFeed expecting video ad revenues to surge

There’s a very interesting paragraph in the New York Times’ profile of BuzzFeed’s evolving ambitions in online video. “Already, video represents more than 50 percent of BuzzFeed’s total revenue, compared with...
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Beyond Music: The pitfalls of influencer marketing

When is an #ad not an ad? When it’s native, organic-branded influencer #content on YouTube, Snapchat or Instagram. Or so some of those digital trendsetters appear to have believed when taking money from brands to promote...
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Twitter offers 70% revenue share to video creators

Twitter is opening up its Amplify video tool to individual creators/influencers, having focused more on traditional broadcasters in the past. What’s more, the terms of the deals being offered to individuals compare positively...