Tag: aim

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Tips from the pros: how indie labels make the most of streaming playlists

Spotify playlists, YouTubers, music blogs and sundry other digital services are creating a new wave of music curators, even if quite a few of them are just the old curators trying on new platforms. A panel at AIM's Music...
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How Mute marketed the last Liars album: ‘Instagram was the heart’

One of the big themes of today's AIM Music Connected conference is the enthusiasm for experimentation among indie labels – not just for the music they put out, but around how they put it out, and how they promote it. Sarah...
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How has the streaming music age changed indie label strategies?

"For a lot of people who have switched to streaming as their mode of listening, those people are probably not likely to buy records. That's Nicolas Rizzi of The Orchard speaking this morning during a panel session at indie...
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Thom Yorke may be the ‘King Cnut’ of digital music warns Midia Research boss

Thom Yorke is the King Cnut of the music industry, according to Midia Research analyst Mark Mulligan. And yes, that’s not a typo: he was comparing the musician to the monarch who (as myth would have it) couldn’t...
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Warp warns of expensive music analytics, and looks to non-music solutions

Companies like Musicmetric and Next Big Sound have built businesses based of making sense of large amounts of streaming and social data for music industry clients. But are they too expensive? “We found that some of...
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Beggars Group now getting 40% of its digital revenues from streaming

At yesterday’s AIM Music Connected conference in London, Music Ally’s own Karim Fanous gave a presentation on the potential impact of streaming music on independent labels, including some new figures from Beggars...
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Merlin boss takes aim at YouTube payouts: ‘Their figures are by far the worst’

YouTube has become a popular whipping boy for music rightsholders in recent times, and Merlin CEO Charles Caldas didn’t spare Google’s video service in his keynote presentation at yesterday’s AIM Music Connected...
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How would indie labels spend £1k to break a new artist digitally?

Marketing budgets aren’t what they were across the music industry, but indie labels have often thrived on squeezing the most out of their resources to help emerging bands break through. A session at AIM’s Music Connected...
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Merlin on YouTube music payouts: ‘Their figures are by far the worst’

Indie music licensing body Merlin has made a big impact since its launch six years ago, striking deals on behalf of its members with a host of digital services, and calling others out for refusing to engage before launch. CEO...
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Big Data Bop: how indie labels are making sense of data and analytics

The music industry has data spilling out of its earholes in 2013: Likes, tweets, plays, views, followers, subscribers… There is more data available on how people are discovering, listening to and sharing music than ever...
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AIM’s new Start Up Loans initiative could fund tech startups as well as labels

British indie trade body AIM has announced a new initiative called AIM Start Up Loans, which will provide loans of up to £25k to people running new, independent music companies. Unveiled today in London, the scheme is...
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AIM to host second annual awards in October

Independent trade body AIM has announced the date for its second annual awards. The AIM Independent Music Awards will take place on 29 October, and will double in size