Posted inSandbox

Sandbox Issue 240: Music Marketing’s Wellness and Fitness Drive

Lead: Wellness and health have never been more culturally central than now – which is clearly a good thing. And within this, music is playing its part as acts soundtrack meditation apps and playlists power gym workouts. There is a huge opportunity for music here – but there is also an awful lot to get […]

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Posted inNews

Spotify’s new algo-personalised playlist has a brand attached

Spotify’s family of algo-personalised playlists has a new member, joining the likes of Discover Weekly, Release Radar and Daily Drive.

The new playlist is called ‘Off The Wall Wednesday’, and we’ll let you guess which day of the week it updates on… It’s also different from those other playlists, because it’s a partnership with a brand: Vans.

“Get a new playlist you can kick it to every Wednesday,” explains the site where people can sign up to get the playlist. “Personalised just for you and influenced by 53 years of Vans history in music from Sidestripe Sessions and House of Vans to artist collaborations and Warped Tour.”

While the partnership appears to come out of the US, the playlist can be signed up to beyond North America – this bulletin was written to the strains of Idles, Little Boots, Georgia and Gregg Allman playing on our version, which we signed up to from the UK.