Tag: Apple Music
Posted inReports

Music Ally Report 426: Trends of 2019

by Rocio Sanchez

This year we’ve picked 42 (also the answer to life, the universe and everything as fans of Douglas Adams will know) of the trends and moments we found most significant in 2019. What are they? *takes deep breath* industry growth; the European Copyright Directive and Music Modernization Act; Spotify’s two-sided marketplace; Apple Music’s bundled future; […]

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Posted inNews

Billie Eilish wins big in Apple awards and Spotify 2019 stats

Avatar photo by Stuart Dredge

What we need, said almost nobody in the music industry, are a few more awards ceremonies. But now we have two, from the world’s biggest subscription music-streaming services.

Spotify’s first awards will take place in Mexico City next March, driven entirely by its data, but Apple Music’s first event took place overnight, chosen purely by the company’s editorial team. The simplification of Spotify as ‘algorithms’ and Apple Music as ‘humans’ is a complete fallacy, but dammit if the two services’ awards aren’t playing right in to it.

Spotify’s awards don’t even have nominees yet, but the company did (also overnight) just release its ‘Wrapped 2019’ data for the most popular artists and music on its platform this year. So what can we learn? There’s fun to be had comparing the 2019 stream-count for Billie Eilish on these fierce rivals.

Posted inNews

Linkfire gets Apple Music attribution data – with strings attached

Avatar photo by Stuart Dredge

Music-marketing firm Linkfire had a big announcement yesterday: it has a deal with Apple Music to provide more attribution data on what fans are doing on the streaming service after clicking or tapping through from artists’ smart-links.

“No more guessing about streaming performance and fan engagement,” as Linkfire explained it in an email to its users. “You can now match your off-platform campaigns with on-platform behavior and cut down on budget burners.”

There’s a catch. As Linkfire’s email explained: “Your Linkfire Insights page now features aggregate attribution data, updated daily, on fans’ aggregate streaming behavior on Apple Music. This data is available when Apple Music is placed #1 on your landing pages. In already existing boards and links, you can manually place Apple Music first to receive attribution data.”