Tag: atlantic records

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Beggars Group, AEI Media and Atlantic Records talk modern-day music companies

Is it too much to hope that we've seen the last 'death of labels' story in the modern music industry? Labels aren't dying as an industry entity, but they are evolving in interesting ways, as are management companies, publishers...
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Influencer marketing: why labels are turning to social stars

YouTubers, Instagrammers, Snapchat stars, Twitch streamers, Musers on Musical.ly… The emergence of new stars on online-video services and social networks has provided a new promotional channel: influencer marketing. Paying...
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From Japanese Instagram cats to Suffolk road-safety ads: marketing Ed Sheeran’s Divide

We know all about the big digital numbers around the new Ed Sheeran album ‘Divide’, from 375m first-week Spotify streams to more than 1bn YouTube video views. What we didn’t know so much about was the marketing behind...
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Atlantic Records applies thumbscrews to find Reddit pirate

If you’ve read Stephen Witt’s masterful How Music Got Free book, you’ll know the damage labels felt that pre-release leaks did to both their album sales and the marketing campaigns around them.
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Atlantic turns to Instagram for Jess Glynne campaign

Atlantic Records has been making hay on Instagram in the digital campaign for the new single by Jess Glynne. The label worked with marketing agency The7stars on the campaign, which included releasing video and targeting it...
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Anonymous claims it made Atlantic release the new Lupe Fiasco album

Lupe Fiasco is releasing a new album, ‘Tetsuo and Youth’. Nothing strange about that, you might think, but the story behind the album’s release on 20 January 2015 is an intriguing one, involving online...
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Sandbox 111 – Album pre-releases

Lead: A decade ago album previews were seen as piracy catnip and commercial suicide, but now some form of pre-release stream is the norm in marketing. Media partners, brand sponsors and even hosting the stream yourself are...
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Lyor Cohen’s new firm 300 confirms Google investment

We wrote about former WMG recorded music boss Lyor Cohen's plans for a new music company last month, complete with a rumoured investment from Google.
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Bruno Mars gets Treasure Dance site for fans’ Instagram videos

A growing number of musicians are posting videos on Instagram, but Bruno Mars has become one of the biggest yet to solicit and showcase videos from his fans through the photo-sharing app.
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Bruno Mars track gets 1m weekly US Spotify streams

Spotify hasn't tended to announce many stats on individual artists or songs in its history, unsurprisingly seeing that as data best shared by its label partners.
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Campaign Focus: Plan B – iLL Manors

Plan B’s album release of iLL Manors used multiple interesting digital marketing techniques so we decided to dive deeper to dissect the whole campaign and also speak to Jack Melhuish, director of marketing at Atlantic about...
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Music Ally Report : Exclusive excess: will exclusives wound streaming?

Our lead considers whether there is a long-term threat to the digital music market from exclusives. For example if one streaming service is favoured over others for exclusive releases and catalogue, what message does it send...