Tag: atlantic records
Beggars Group, AEI Media and Atlantic Records talk modern-day music companies
Is it too much to hope that we've seen the last 'death of labels' story in the modern music industry? Labels aren't dying as an industry entity, but they are evolving in interesting ways, as are management companies, publishers...
January 24, 2018
Influencer marketing: why labels are turning to social stars
YouTubers, Instagrammers, Snapchat stars, Twitch streamers, Musers on Musical.ly… The emergence of new stars on online-video services and social networks has provided a new promotional channel: influencer marketing. Paying...
October 11, 2017
From Japanese Instagram cats to Suffolk road-safety ads: marketing Ed Sheeran’s Divide
We know all about the big digital numbers around the new Ed Sheeran album ‘Divide’, from 375m first-week Spotify streams to more than 1bn YouTube video views. What we didn’t know so much about was the marketing behind...
March 31, 2017
Atlantic Records applies thumbscrews to find Reddit pirate
If you’ve read Stephen Witt’s masterful How Music Got Free book, you’ll know the damage labels felt that pre-release leaks did to both their album sales and the marketing campaigns around them.
August 4, 2016
Atlantic turns to Instagram for Jess Glynne campaign
Atlantic Records has been making hay on Instagram in the digital campaign for the new single by Jess Glynne. The label worked with marketing agency The7stars on the campaign, which included releasing video and targeting it...
August 28, 2015
Anonymous claims it made Atlantic release the new Lupe Fiasco album
Lupe Fiasco is releasing a new album, ‘Tetsuo and Youth’. Nothing strange about that, you might think, but the story behind the album’s release on 20 January 2015 is an intriguing one, involving online...
October 22, 2014
Sandbox 111 – Album pre-releases
Lead: A decade ago album previews were seen as piracy catnip and commercial suicide, but now some form of pre-release stream is the norm in marketing. Media partners, brand sponsors and even hosting the stream yourself are...
June 18, 2014
Lyor Cohen’s new firm 300 confirms Google investment
We wrote about former WMG recorded music boss Lyor Cohen's plans for a new music company last month, complete with a rumoured investment from Google.
November 6, 2013
Bruno Mars gets Treasure Dance site for fans’ Instagram videos
A growing number of musicians are posting videos on Instagram, but Bruno Mars has become one of the biggest yet to solicit and showcase videos from his fans through the photo-sharing app.
July 24, 2013
Bruno Mars track gets 1m weekly US Spotify streams
Spotify hasn't tended to announce many stats on individual artists or songs in its history, unsurprisingly seeing that as data best shared by its label partners.
January 14, 2013
Campaign Focus: Plan B – iLL Manors
Plan B’s album release of iLL Manors used multiple interesting digital marketing techniques so we decided to dive deeper to dissect the whole campaign and also speak to Jack Melhuish, director of marketing at Atlantic about...
August 23, 2012
Music Ally Report : Exclusive excess: will exclusives wound streaming?
Our lead considers whether there is a long-term threat to the digital music market from exclusives. For example if one streaming service is favoured over others for exclusive releases and catalogue, what message does it send...
April 26, 2012