Tag: atlantic

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Sandbox 178: Mixed Up

Lead: mixtapes have long been used in hip-hop, often when acts are starting out and wanting to create a buzz around themselves. Now they are becoming more common as major acts use them as an embellishment to an existing...
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Ed Sheeran double-comeback does 79m first-week Spotify streams

Ed Sheeran's two comeback tracks, 'Shape of You' and 'Castle on the Hill', have been streamed 78.9m times on Spotify alone in their first week of release. Meanwhile, the two tracks' lyric videos have notched up 63.6m views...
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The 40 best music marketing campaigns from 2016

It’s finally here – Sandbox’s pick of the best music marketing campaigns of the year. Last year, we had 29 shortlisted campaigns. This year, due to an overwhelming number of entries, we felt we had to increase this....
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Reddit refuses to hand over IP address of Twenty One Pilots leaker to Atlantic Records

At the start of August, Atlantic Records took legal steps to request that Reddit hand over the IP address of a user the label suspected of leaking a pre-release of ‘Heathens’ by Twenty One Pilots (that was used in the...
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Atlantic gets Paramore fans tweeting #lyricsforlondon

US band Paramore are playing a gig at London's Garage venue tonight (5 April), and some fans present won their tickets in an inventive social marketing campaign called #lyricsforlondon run by label Atlantic UK.
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Digital Marketing Roundup 25th May

Today's digital marketing campaigns. Fun. use Instagram and Twitter for and outdoor ad campaign, Sigur Ros create a Soundrop listening party for new album Valtari, and Professor Green shoots a 360 live video.
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Labrinth’s Vevo Lift promotion paying off

Syco Music artist Labrinth has notched up 12m video streams during his eight-week stint as the first Vevo Lift promotion in the UK.
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Digital changes for Warner Music Group EMEA and Atlantic UK

Warner Music Group has announced some changes in its digital teams in the Europe, Middle East and Africa (EMEA) region.
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Atlantic gives more details on Ed Sheeran PeerIndex campaign

Yesterday, we wrote about Atlantic's partnership with PeerIndex in a campaign to reward Ed Sheeran's superfans with tickets to an exclusive gig. We also wondered whether this would alienate fans whose PeerIndex ranking was...
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Atlantic turns to Pledge Music for Natty EP

Is fan-funding just an alternative to a major label deal? Seemingly not. Atlantic Records has signed a partnership with Pledge Music around a new EP by artist Natty.
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Atlantic Records UK covers Wiley’s Ca$h In My Pocket for Christmas

At least, we assume it's for Christmas. Perhaps they do one of these every week.