Sandbox 178: Mixed Up
Lead: mixtapes have long been used in hip-hop, often when acts are starting out and wanting to create a buzz around themselves. Now they are becoming more common as major acts use them as an embellishment to an existing...
April 26, 2017
Ed Sheeran double-comeback does 79m first-week Spotify streams
Ed Sheeran's two comeback tracks, 'Shape of You' and 'Castle on the Hill', have been streamed 78.9m times on Spotify alone in their first week of release. Meanwhile, the two tracks' lyric videos have notched up 63.6m views...
January 13, 2017
The 40 best music marketing campaigns from 2016
It’s finally here – Sandbox’s pick of the best music marketing campaigns of the year. Last year, we had 29 shortlisted campaigns. This year, due to an overwhelming number of entries, we felt we had to increase this....
December 19, 2016
Reddit refuses to hand over IP address of Twenty One Pilots leaker to Atlantic Records
At the start of August, Atlantic Records took legal steps to request that Reddit hand over the IP address of a user the label suspected of leaking a pre-release of ‘Heathens’ by Twenty One Pilots (that was used in the...
August 16, 2016
Atlantic gets Paramore fans tweeting #lyricsforlondon
US band Paramore are playing a gig at London's Garage venue tonight (5 April), and some fans present won their tickets in an inventive social marketing campaign called #lyricsforlondon run by label Atlantic UK.
April 5, 2013
Digital Marketing Roundup 25th May
Today's digital marketing campaigns. Fun. use Instagram and Twitter for and outdoor ad campaign, Sigur Ros create a Soundrop listening party for new album Valtari, and Professor Green shoots a 360 live video.
May 25, 2012
Labrinth’s Vevo Lift promotion paying off
Syco Music artist Labrinth has notched up 12m video streams during his eight-week stint as the first Vevo Lift promotion in the UK.
April 2, 2012
Digital changes for Warner Music Group EMEA and Atlantic UK
Warner Music Group has announced some changes in its digital teams in the Europe, Middle East and Africa (EMEA) region.
February 24, 2012
Atlantic gives more details on Ed Sheeran PeerIndex campaign
Yesterday, we wrote about Atlantic's partnership with PeerIndex in a campaign to reward Ed Sheeran's superfans with tickets to an exclusive gig. We also wondered whether this would alienate fans whose PeerIndex ranking was...
August 17, 2011
Atlantic turns to Pledge Music for Natty EP
Is fan-funding just an alternative to a major label deal? Seemingly not. Atlantic Records has signed a partnership with Pledge Music around a new EP by artist Natty.
April 20, 2010