Tag: augmented reality

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Report claims VR and AR apps market was worth $3.2bn in 2017

How lucrative was the market for virtual and augmented reality (VR and AR) apps in 2017? According to research firm IHS Markit, it was worth $3.2bn, representing 72% growth from 2016. Of that, $2bn came from apps with...
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Bose shows off audio-only augmented-reality sunglasses

Augmented reality (AR) technology is about seeing virtual content and information in the real world around you, whether you’re looking through a smartphone or a pair of smart glasses. But can there be augmented reality...
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Die Fantastischen Vier launch an augmented-reality video app

German hip-hop group Die Fantastischen Vier is the latest example of an artist exploring the potential of augmented reality (AR) technology. The band have launched a free iPhone app called Tunnel AR, which is an interactive...
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Mobile World Congress kicks off with Android Go and Galaxy S9

The mobile-phone industry has swooped in to Barcelona for the annual Mobile World Congress event this week. Expect all manner of new smartphones to be announced, as well as related technologies. The news got underway this...
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AR and VR startups raised more than $3bn in 2017

Augmented and virtual reality companies raised more than $3bn of funding in 2017 according to research firm Digi-Capital, which claims that half of that investment happened in Q4 alone. However, a handful of companies...
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Report: Apple’s ARKit has been used by 825 apps so far

App analytics firm Apptopia claims that 825 iOS apps released in 2017 used Apple’s ARKit augmented-reality framework. That included around 300 when the technology went live in Apple’s iOS 11 software in September,...
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Magic Leap reveals its first augmented-reality headset

Well, we say ‘headset’. The Magic Leap One Creator Edition might be more accurately termed a pair of steampunk goggles. Very cool (specifically: very cool when Johnny Depp wore something very similar as Willy Wonka...
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Pioneer Jaron Lanier on the difference between VR and AR

While we’re on the subject of different kinds of reality, Jaron Lanier is a useful man to listen to, having been one of the original pioneers of virtual reality technology. Wired has been talking to him about the difference...
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Apple has bought an augmented-reality headset startup

Sorry, the rumours about Apple making an AR headset and/or smart glasses are going to keep on coming until the company actually makes one. At least there’s some concrete fact to the latest story: Apple has acquired a...
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10 talking points around music and virtual / augmented reality

PRS for Music held an event at its London offices last week exploring the impact and potential of immersive technologies on music – including virtual, augmented and mixed reality (VR, AR and MR). There has been plenty...
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Big Shaq gets an augmented-reality Facebook Camera effect

In our recent report on augmented reality technology, we suggested that rather than launching standalone AR apps for artists, labels would do better exploring some of the AR features in the big social apps. Now Island...
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Universal Music to work on AR / VR experiences with Within

We’ve been writing about virtual reality startup Within since it was founded under the name of Vrse by Chris Milk, the filmmaker whose previous projects included the famous ‘Wilderness Downtown’ interactive video for...