February 25th, 2015 by Music Ally

Lead: Is this the real life? Is this just fantasy? Well, it’s a bit of both. Our cover feature looks at the second time round for virtual reality (VR) and augmented reality (AR). Surfing in on a wave...

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March 20th, 2014 by Music Ally

Augmented reality apps, huh? What are they really good for?

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August 27th, 2013 by Music Ally


QR codes and augmented reality are old hat. It’s all about RFID chips stuck under the skin that can only be activated via a smartphone.

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December 3rd, 2012 by Music Ally

Tulisa the female boss

Tulisa's big reveal of her new single this weekend on the X Factor was complete with a supporting campaign from augmented reality startup Blippar.

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November 13th, 2012 by Music Ally

One Direction

Sony Music has also teamed up with augmented reality startup Zappar to make an app called One Direction Picture Book for iOS and Android.

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October 29th, 2012 by Music Ally

Robbie Williams Candy

Robbie Williams becomes the latest Universal Music artist to get an augmented reality campaign for his album.

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October 17th, 2012 by Music Ally

SB 71

Seven years ago, remix competitions were a new and exciting marketing opportunity, with everyone fired up on the possibilities of UGC and how it could create a different connection between artist and...

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October 16th, 2012 by Music Ally

kiss aurasma

Universal Music is extending its partnership with augmented reality startup Aurasma, launching an augmented reality app - this time for Kiss.

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October 1st, 2012 by Music Ally


Last Dinosaurs, a band signed to UMG subsidiary Fiction Records, are planning to hold a gig on a magazine page.

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