Tag: augmented reality

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Apple reportedly testing augmented reality glasses

Google Glass was a flop, while it’s too early to tell whether Snapchat Spectacles will be a novelty or a hit. Now Apple may be planning to join the augmented-reality (AR) specs battle, according to Bloomberg’s report...
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Magic Leap reveals more on its well-funded AR plans

Augmented reality (AR) startup Magic Leap has raised a whopping $1.4bn in funding without yet launching a product. That plus the secrecy around its technology is making it one of the most talked-about startups in the AR...
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Apple CEO Tim Cook thinks AR will be bigger than VR

Augmented reality (AR) technology is all the rage thanks to Pokémon Go, yet virtual reality (VR) tech is also getting plenty of headlines thanks to Oculus Rift, HTC Vive, PlayStation VR and other headsets. The technologies...
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Snapchat reportedly working on AR hardware

News that Snapchat has joined tech industry body the Bluetooth Special Interest Group may seem like a curiosity rather than a big story, but the announcement is being seized upon for what it hints about Snapchat’s future...
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Landmrk wants music to capitalise on Pokemon Go fever

As millions of mobile gamers wander the streets catching Drowzees and Pidgeottos in Pokemon Go – or, just as likely, standing on the streets grumbling about the game’s servers having crashed again under the weight of...
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Google reportedly developing VR / AR headset

The technologies of virtual reality (VR) and augmented reality (AR) are linked, but the devices are still usually separate. VR headsets like Oculus Rift provide entirely-virtual worlds for gaming, video and other experiences,...
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Pokemon Go popularity starts sparking music/AR ideas

Nintendo’s Pokemon Go mobile game continues to be a craze, with the latest estimate suggesting it had 21 million daily active users in the US on Monday.
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Pokemon Go game may be bigger than Twitter and Tinder in US

Nintendo has taken its time getting involved in mobile gaming, but based on recent days, it could have a massive hit on its hands with the Pokemon Go game. It’s a location-based, augmented-reality take on its famous creature-collecting...
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Twitter has formed a team to focus on VR and AR

Twitter is the latest technology company upping its investment in virtual reality (VR) and augmented reality (AR). Specialist site UploadVR reported yesterday that Twitter has “formed a new team focused on VR and AR development”...
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Get Real: How VR and AR Could Change Music Marketing

Lead: Is this the real life? Is this just fantasy? Well, it’s a bit of both. Our cover feature looks at the second time round for virtual reality (VR) and augmented reality (AR). Surfing in on a wave of hype they couldn't...
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Warner and Capitol Records team with Taggar for augmented reality promotions

Augmented reality apps, huh? What are they really good for?
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Marketing is only skin deep

QR codes and augmented reality are old hat. It’s all about RFID chips stuck under the skin that can only be activated via a smartphone.