Tag: augmented reality
Get Real: How VR and AR Could Change Music Marketing
Lead: Is this the real life? Is this just fantasy? Well, it’s a bit of both. Our cover feature looks at the second time round for virtual reality (VR) and augmented reality (AR). Surfing in on a wave of hype they couldn't...
February 25, 2015
Warner and Capitol Records team with Taggar for augmented reality promotions
Augmented reality apps, huh? What are they really good for?
March 20, 2014
Marketing is only skin deep
QR codes and augmented reality are old hat. It’s all about RFID chips stuck under the skin that can only be activated via a smartphone.
August 27, 2013
Tulisa gets blipped while Azealia Banks gets her game on
Tulisa's big reveal of her new single this weekend on the X Factor was complete with a supporting campaign from augmented reality startup Blippar.
December 3, 2012
One Direction get official augmented reality app from Zappar
Sony Music has also teamed up with augmented reality startup Zappar to make an app called One Direction Picture Book for iOS and Android.
November 13, 2012
Robbie Williams tries mobile augmented reality on for size
Robbie Williams becomes the latest Universal Music artist to get an augmented reality campaign for his album.
October 29, 2012
Sandbox Issue Seventy One: Remixed Message
Seven years ago, remix competitions were a new and exciting marketing opportunity, with everyone fired up on the possibilities of UGC and how it could create a different connection between artist and fan. Their growing ubiquity...
October 17, 2012
Now Kiss get the Aurasma augmented reality treatment
Universal Music is extending its partnership with augmented reality startup Aurasma, launching an augmented reality app - this time for Kiss.
October 16, 2012
Last Dinosaurs set for ‘gig in a magazine page’
Last Dinosaurs, a band signed to UMG subsidiary Fiction Records, are planning to hold a gig on a magazine page.
October 1, 2012
Rolling Stones go gorilla-marketing with augmented reality app
The Stones, ABKCO Music and Universal Music have become the latest music biz partners for AR startup Aurasma, to promote the band's latest compilation 'GRRR!'.
September 20, 2012
Augmented reality browser Layar reaches 25m downloads
Dutch startup Layar just announced a big milestone: 25m downloads of its app on all platforms, and 1m more every month.
September 18, 2012