Tag: augmented reality

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Get Real: How VR and AR Could Change Music Marketing

Lead: Is this the real life? Is this just fantasy? Well, it’s a bit of both. Our cover feature looks at the second time round for virtual reality (VR) and augmented reality (AR). Surfing in on a wave of hype they couldn't...
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Warner and Capitol Records team with Taggar for augmented reality promotions

Augmented reality apps, huh? What are they really good for?
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Marketing is only skin deep

QR codes and augmented reality are old hat. It’s all about RFID chips stuck under the skin that can only be activated via a smartphone.
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Tulisa gets blipped while Azealia Banks gets her game on

Tulisa's big reveal of her new single this weekend on the X Factor was complete with a supporting campaign from augmented reality startup Blippar.
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One Direction get official augmented reality app from Zappar

Sony Music has also teamed up with augmented reality startup Zappar to make an app called One Direction Picture Book for iOS and Android.
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Robbie Williams tries mobile augmented reality on for size

Robbie Williams becomes the latest Universal Music artist to get an augmented reality campaign for his album.
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Sandbox Issue Seventy One: Remixed Message

Seven years ago, remix competitions were a new and exciting marketing opportunity, with everyone fired up on the possibilities of UGC and how it could create a different connection between artist and fan. Their growing ubiquity...
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Now Kiss get the Aurasma augmented reality treatment

Universal Music is extending its partnership with augmented reality startup Aurasma, launching an augmented reality app - this time for Kiss.
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Last Dinosaurs set for ‘gig in a magazine page’

Last Dinosaurs, a band signed to UMG subsidiary Fiction Records, are planning to hold a gig on a magazine page.
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Rolling Stones go gorilla-marketing with augmented reality app

The Stones, ABKCO Music and Universal Music have become the latest music biz partners for AR startup Aurasma, to promote the band's latest compilation 'GRRR!'.
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Augmented reality browser Layar reaches 25m downloads

Dutch startup Layar just announced a big milestone: 25m downloads of its app on all platforms, and 1m more every month.
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The Wanted get augmented reality tour programme

British boy band The Wanted have leapt onto the mobile augmented reality bandwagon, courtesy of a partnership between their management and AR startup Blippar.