Backplane is the social media firm behind Lady Gaga's Little Monsters community, raising $4.5m in early 2012 to develop a platform that could be used by Gaga and other musicians and brands to run their...
August 28th, 2012 by Music Ally
Lady Gaga posted on Saturday: "Very excited to tell you that www.littlemonsters.com is now approaching HALF A MILLION USERS! Our baby is growing up!"
July 12th, 2012 by Music Ally
Lady Gaga has now opened Little Monsters, her own social network, to all comers. It exists in its own orbit with no loop back to her other social media pages and keeps the sales messages to a minimum.
March 12th, 2012 by Music Ally
Nike has launched an API for its new FuelBand wristband, which tracks exercisers' movements and syncs data with an iPhone app.
February 17th, 2012 by Music Ally
Backplane has raised $4.5m in a Series A funding round that includes VC firms Sequoia Capital, Greylock Discovery Fund and Battery Ventures, joining existing backers Google Ventures, Menlo Ventures and...
February 17th, 2012 by Music Ally
Backplane is one of the more intriguing music-related startups to emerge in recent months. Its social platform is powering Lady Gaga's new Little Monsters site, with Gaga herself one of its investors,...
February 7th, 2012 by Music Ally
New online marketing platform Backplane - of Lady Gaga investment fame (Bulletin, 23-Jan-12) - has announced plans to hold an SXSW Managers Hack event in March, during the SXSW conference.
January 23rd, 2012 by Music Ally
Gaga is an investor in Silicon Valley startup Backplane, and is also its first client, using the company's platform to power her new LittleMonsters website
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