Sandbox issue fifty: The most innovative campaigns of 2011

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December 22nd, 2011 by Music Ally

Sandbox 50 frontpage
We asked some leading UK record labels and music companies what they thought was their most successful or innovative digital campaign of 2011 and their responses make up this issue.

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Tags • 4ad, Atlantic Records, Ben Howard, british sea power

Sandbox issue forty-nine: Getting the most from your superfans

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December 1st, 2011 by Music Ally

Sandbox_49
Getting the most from your superfans – how do you identify and engage with those extra-devoted fans?

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Tags • Ben Howard, Campaign Focus, Campaigns, charts