The “women in music” conundrum revealed in two parallel stories
On the same day that Billboard covered a study by the Annenberg Inclusion Initiative (a think tank within the USC Annenberg School for Communication & Journalism) showing how massively underrepresented women are in music...
January 26, 2018
Billboard launches ‘Artist Pass’ Snapchat music series
Snapchat is the latest frontier for music TV. Or so Billboard hopes, with its launch of a new shortform series called ‘Artist Pass’. Distributed via Snapchat in five-minute episodes, the show will go behind the scenes...
August 7, 2017
Meek Mill Tidal streams spark Billboard charts row
We were intrigued this morning by a slightly-defensive article on Billboard titled ‘Clearing up ‘Free Streams’ on the charts’, published in response to “misinformation posted online” about its albums-chart methodology. The...
July 28, 2017
Jimmy Iovine blames labels, YouTube and Billboard for bad albums
Apple Music’s Jimmy Iovine has been making waves again, with an interview for Beats 1 in which he criticises labels for their handling of YouTube and safe harbour, suggesting that they are partly responsible for a decline...
July 4, 2017
Billboard Hot 100 chart will now include Pandora data
As it prepares to launch its premium on-demand streaming tier, Pandora has also hit a new milestone of credibility: its data will now be incorporated into Billboard’s Hot 100 chart in the US. Streams on Pandora are now...
January 31, 2017
Billboard launches multi-platform video news channel
Billboard is going big on video, with the launch of a new channel called Billboard News that will live across a range of online-video services. The channel will publish four ‘episodes’ lasting 60-90 seconds every day,...
November 21, 2016
Billboard names its ’40 under 40’ list for 2016
Billboard has published its ’40 Under 40’ list of “top young power players” in the music industry, with several digital executives included.
October 21, 2016
The 30 best music business managers – with the emphasis on “man”
Billboard got hauled over the coals in February when it ran its Power 100 List, spotlighting the most powerful people in music – which ended up being dominated by old white men. So for its rundown of the 30 most important...
August 16, 2016
Brand Aid Part 2 – Sandbox 160
In part two of sandbox’s investigation into bands, brands and digital marketing, we look at the role that labels can play in securing the right partnership deals, as well as looking at some of the best and worst brand marriages.
August 9, 2016
Streaming music giants spending their way to domination
Billboard has a interesting feature (written by Andrew Hampp of music sponsorship agency MAC Presents) on the four leading streaming music services in the US – Spotify, Apple Music, Pandora and (yes) YouTube – and how...
July 29, 2016
Hit or Hype: Inside the Broken Witt Rebels campaign
Last month, we reported on the mysterious marketing campaign for British band Broken Witt Rebels. It saw massive billboard ads in prominent UK locations, as well as a front-page Shazam promotion on daily newspaper Metro,...
July 19, 2016